When iOS 6 and the iPhone 5 were released, the biggest letdown amongst the majority of Apple users’ opinions was the removal of Google Maps, which was replaced by Apple Maps. Turns out, Apple wasn’t able to create its own better version of maps. I had even spoken to some of my friends who expressed their unwillingness to update to iOS 6 strictly because Google Maps was gone.
Which is crazy, but I think it tells a lot about consumers’ loyalties to the things they love. And that loyalty has paid off, because, after a few months without Google Maps, guess what? It’s back, and from what I’ve read, is better than ever.
It’s kind of like a nice little Christmas present, really. Because for all the city dwellers, those who drive around endlessly, or for the tourists and lost travellers, I guess the best of the best, when it comes to directions/maps, is what everyone really wants. Not the version that everyone knows just doesn’t cut it.
What’s even more interesting, is that iOS has welcomed Google Maps back with open arms it seems– even though it won’t be programmed to the iPhone permanently, like it was on older iPhones. Instead, users will have to (happily) go out of their way to download it.
Either way, it’s undeniable that Google Maps is making its own comeback, and can just sit back and enjoy that it will gain more downloads and use than Apple Maps ever did.
How’s that for payback?