BlackBerry’s announcement of the Z10, Q10 and BlackBerry OS 10 at the beginning of the year revealed BlackBerry’s eagerness to gain more market share in the consumer sector. It found itself with nearly three percent of smartphone market share in Q1 2013, according to Fox News, and the company has high hopes the latest operating system revamp, along with two note-worthy new phone models are going to be enough to win it some attention from the mobile marketplace.
BlackBerry Z10 image by Paymentmax via Flickr.
The Z10 is BlackBerry’s first full touchscreen smartphone experience, putting it up against smartphones such as the iPhone 5 and the Samsung Galaxy S 4. It’s packing a Qualcomm Snapdragon S4 processor coming in at 1.5 GHz dual-core, a 4.2-inch 1280×768 AMOLED screen that looks as good as Apple’s Retina displays, 2 GB of RAM, support for 32 GB of MicroSD card memory, and LTE 4G compatibility. You get a 2-megapixel front-facing camera paired up with an 8-megapixel rear-facing camera.
The BlackBerry Q10 combines a high-end, touchscreen smartphone with that classic BlackBerry keyboard. These new smartphones are fast, and bridge the gap between traditional BlackBerry fans and smartphone fans looking for a QWERTY keyboard. Crackberry reports more than 70 million BlackBerry users worldwide are fans of the physical keyboard, so the Q10 is a natural upgrade for this demographic. Navigation, however, is handled through the touchscreen instead of navigational buttons. The 3.1-inch 720×720 AMOLED display is crisp and clear, although the square aspect ratio takes some getting used to. While the Z10 wins out on the display, the Q10 has the more impressive battery, giving you the best talk time and stand-by time of any BlackBerry phone.
The processor gives you a dual-core 1.5 GHz powered device with 2 GB of RAM, 16 GB of internal memory, and up to 64 GB supported through the MicroSD slot. It’s also 4G LTE compatible, with an 8-megapixel rear camera capable of shooting HD video, and a 2-megapixel front-facing camera.
BlackBerry OS 10
BlackBerry launched the latest version of its operating system alongside the Q10 and Z10. It represents a huge leap forward for BlackBerry on the consumer side of things, while still retaining and improving upon the corporate features that make BlackBerry a mainstay in the business world. The first thing you’ll notice about BlackBerry OS 10 is that the UI is much closer to Android and iOS platforms than previous BlackBerry operating systems. The home screen is filled with app widgets that present specific pieces of information from the app, and you launch the full app with a single tap. These are called Active Frames, and the home screen supports eight of them.
BlackBerry Hub is your notifications center that combines your email, text and social media updates into a single stream. It gives you a great overview of your messages, letting you prioritize what to respond to. BlackBerry Balance is a virtualization tool that allows business users to create a sandboxed operating environment that’s completely separate from their personal BlackBerry files and usage. This prevents security exploits between the personal and business side of the phone. The BlackBerry keyboard’s predictive typing tool learns your common vocabulary usage as you use it, resulting in a keyboard that knows exactly what you want to say before you’re finished typing it.
What latest BlackBerry features are you geeking out on? Share in the comments.