Once you’ve produced your printed products, it’s essential to consider where you are going to place them. After all, your ROI could plummet if you place your pull-up banner in the wrong location. Unfortunately, the challenges of advertising in the UK and across the world aren’t solely restricted to how you design your product.
Here, we provide advice on how you can maximise your marketing ROI with pull-up banners in the UK.
Promoting your business further using an entrance
Just because your business is based inside a shared building, it doesn’t mean that you can’t further promote your brand. The sleek dimensions of a pull-up banner will allow it to stand conspicuously in the corner of your foyer or next to your reception desk, while not overpowering the room and making it look cluttered.
Studies suggest that it can only takes a tenth of a second for us to make our minds up about something, which means that you have a very limited time to portray your brand in a positive light. Designing an eye-catching pull-up banner that not only features complementary colours — perhaps matching your reception décor — pleasant fonts and nice imagery, but also highlights interesting information about your company might be another helpful marketing factor to convert sales from new customers and boost brand loyalty among current clients. Are you still a family-run company? Have you recently added another line of products to your range? Just reached five or ten years in business? Achievements like these are important to people who walk through your door, and the beauty of a pull-up banner is that you have the space to advertise snippets of success stories — unlike with a small leaflet, for example.
The ‘decompression’ zone is the section immediately inside a shop building, states an article by the Economist. This is because customers need to momentarily ‘slow down’ to assess their new surroundings and assess which products are on offer. As a result, this is a great place for promotional material. Even if you don’t have a reception area, you can simply place your pull-up banner just inside the entrance for the same powerful marketing affect — another way to boost ROI.
Optimising your business location
Prospective clients are busy people. They are unlikely to want to spend much time searching for your location to visit your shop. This is highlighted by the fact employees in the UK are working more overtime than ever before with 60% of those asked stating that they don’t have a good work-life balance, according to a study published in The Independent last year.
Therefore, it’s essential that you consider where you are located. Are you easy to find? Even if you’re only slightly off the high street, tucked away around a sharp corner or nestled nicely between two larger stores, you could run the risk of clients giving up on finding you. By placing your pull-up banner in a location that signposts your building, you can direct your customers, as well as advertise your brand to the public. Use bold fonts and colours to highlight your address and tell people which other shops you’re next to or opposite so they can quickly work out where you are. If you’re thinking about placing these outdoors, make sure you opt for a quality PVC or vinyl banner to make sure your ad can endure the weather for maximum return on your spend.
The events industry in the United Kingdom is worth approximately £42.3 billion, with 1.3 million business events held annually, according to Eventbrite. Corporate hospitality accounts for around £1.2 billion, while exhibitions comprise £11 billion and conferences make up the lion’s share at £19.9 billion! But, how do you maximise your exposure when you’re surrounded by so many other brands? Clearly, this industry is big business and you don’t want your company to get left behind if you aren’t active in trade shows and corporate gatherings.
It’s easier to hallmark your brand into someone’s mind with print rather than using digital alternatives at an events or trade shows. You are looking to stand out against your competitors at a major recruitment exhibition and create that bond to entice people to come over, why not design an attractive, descriptive pull-up banner and place it next to your stand? According to a study carried out in the US, participants that viewed print media showed a greater emotional response for it and were able to recall its details better than they could for digital ads. If it’s eye-catching enough, it will draw potential partners and employees to your table where you can begin discussing the key details of your business.
At worst, your print banner’s audience will be likely to recall your brand after leaving the show than they would if there had been a digital ad or no ad at all, however this adds longevity to your marketing strategy that will boost your ROI beyond the event itself.
The perfect place to advertise any discounts or offers is in a store window. Were you aware that 80% of consumers describe themselves as ‘promotion sensitive’? Highlighting a special discount on your pull-up banner placed in your store window will give your offer excellent visibility to help bring foot traffic in-store. Also, research shows that discounts can make it less probable that people will then compare your range with your competitors’! Remember to use contrasting colours and large text to highlight your offer on your banner.
Furthermore, store design and display consultant, Linda Cahan, says in an article published in Entrepreneur: “Each window should tell a story”. If you have floor-length windows, simply angle your pull-up banner so it is clearly visible to people and cars coming from all directions. Or, use a platform to give your advert height so it can be easily seen. A strong and alluring window display can be the difference between a potential customer stepping inside your building and walking or driving by it. Are you making the most of this key piece of promotional space?
Has your company recently been nominated for an award? There are countless ceremonies for every industry taking place across the UK throughout the year. An essential to good marketing Is spotting how you can hallmark your brand when you’re surrounded by competitors at a special event?
Seeing a print ad like this for a short while will help your brand stay in someone’s mind much better than if you employed digital alternatives — excellent when you’re trying to get one step ahead of the competition. A Canadian study sound that three quarters of people could remember a brand after viewing it via a print media ad. Conversely, only two-fifths were able to recall the company after seeing it on a digital platform. To boost ROI, create a well-structured pull-up banner or two that can act as backdrops to any interviews you hold or videos/photos you take when your staff are at the awards event. Colour, design, content, and imagery are important characteristics — only use complementary colours, clear layouts, insightful text, and high-quality resolutions. Hashtags, contact information and your brand logo are also essentials. Then, share your snaps or videos on social media to spread brand awareness!
Of course, not all promotional material will work at certain awards ceremonies, simply because they are a champagne reception and red-carpet affair. However, some are very business-based and can last all day before the awards section takes place in the evening. In which case, use this time to promote your brand on social media and YouTube. A creative, attention-grabbing pull-up banner stamped with your brand logo and key information you want customers or prospective employees to know will work wonders to promote what you do.
It’s evident that there are numerous locations to put a pull-up banner and promote your company and bearing these tips in mind will help maximise your ROI.