As a business owner or manager, you may be wondering if the resources that you are pouring into social media are worthwhile. While it is logical to ask this question, in almost all cases, the answer will be a resounding yes. Here are some reasons that advertising on social media makes good business sense.
Grow Your Audience with Social Media Marketing
Connecting with people on social media is a great way to grow your audience. Over 70 percent of all people in North America use some form of social media while 66 percent of those living in Northern Europe do followed by 64 percent of those living in Eastern Asia. Therefore, regardless of where your targeted audience lives in the world, you can reach them on social media.
Gain Customer Insight with Social Media Marketing
Social media is a great way to gain additional insights into who is really buying your product and for what purpose. When you watch your social media accounts, then you can watch what customers think about your company allowing you to create custom marketing campaigns to influence what people think or to promote those ideas to future customers. Using social media to spot trends helps you to position the company ahead of your competitors. Listening allows you to spot what customers want in a product so that you can develop product strategies to meet those demands. Listening on social media also allows companies to recognize customer pain points so that they can show how their products help solve those problems.
Social Media Marketing Helps You Become an Influencer
There is no doubt that customers love to do business with people who they feel are experts in their niche. There is no doubt that social media influences everything that we do in life. The average user spends 35 minutes on Facebook accessing it an average of eight times daily. The average user also accesses Instagram six times daily, Twitter three times daily and Facebook messenger three times daily. Influencers help form the way that people think, act and believe. In order to become an influencer, an individual or a company must deliver good ideas consistently in credible ways that are memorable.
Meet Customers at Each Step of the Sales Funnel
It is easy to meet customers at each step of the sales funnel when your company is active on social media. The widest part of the sales funnel is awareness, and companies can easily build awareness by creating content that people will want to share with their friends. Create content customize to each platform, and remember that a photo is worth 1,000 words. Engaging with your customers in positive ways is a great way to build interest in your company as they discover that you understand their pain points and are willing to listen. Once you have gotten their attention, then make it easy for them to get to the right page on your website to make a buying decision. Finally, remember that over 90 percent of customers take online reviews as seriously as if a friend was telling them, so encourage customers to share their opinion of your product.
Using these five keys is a great way to use social media to help build your business. Keep it real for customers by offering them great content, unusual photos they will want to share and engage them in lively conversations. We will be glad to help you develop a plan that helps you become an influencer.
D2 Branding facilitates a customized social media marketing plan for businesses to capture new customers, interact with current customers, solve customer service problems and create loyal, raging fans!