The blogging world is full of these types of articles but we will try to make this one a bit different. This site is over 5 years old and I feel we’ve learnt a lot in that time, some bad but mostly good. Some of the tips will also help brands with working with bloggers too:
Make sure you’re a good fit
This works for brands and bloggers. Yes, that blogger might have 11 thousand Instagram followers but if they are engaged with their following about interior design will a sudden promo post for your tech brand get the engagement that you want? Talk to bloggers in the same field as you. The partnership needs to work on both sides.
For bloggers, you might approach brands for opportunities and again, try to make sure you’re not approaching them without thinking you’d make a good match. It wastes your time as well as theirs.
Check social media
Let’s face it we’re all scrolling social media and ignoring how much time we are actually on there. Make good use of your time by creating some lists. For bloggers, have a blogger outreach list and include the hashtags that are used. #bloggerswanted #bloggersneeded and you’ll be able to find it all in one place.
For brands, the same applies to having a blogger list. This could be a list of bloggers that you’ve engaged with recently, enjoyed their content etc. When you’ve got a budget for work – this list will be your main source for contacting them.
Keep up the conversation
When you’ve worked with a brand or a blogger, stay in contact with them. Maybe send the odd promo email and touch base that you’re still open to future work. Don’t go overboard with these though. I’ve had a lot of success just sending out holiday celebrations and then you jog their memory again.