Businesses today are able to reach more customers than ever before. The internet has made anything possible and modern companies need to take advantage of its power in order to be successful. There are numerous ways to market via the internet and social media platforms have become the method of choice for many businesses. In fact, if your business is not utilizing the power of social media today, you could very well be “missing the boat” and falling fall short of your company’s potential.
What is Social Media?
Social media refers to the numerous platforms that have sprung up in recent years that enable people and businesses to stay connected. Platforms like Linkedin, Facebook, Instagram and Twitter are also good examples. These platforms allow their users to easily and conveniently communicate via text, video and other means.
How can a Business use Social Media?
Businesses can harness the power of social media in numerous ways. These platforms not only allow companies to find and obtain customers that require their goods or services but are also a great way for companies to stay in touch with customers and keep them coming back.
Social media is an excellent choice for cost-effective marketing. Companies can post ads, produce content and otherwise attract potential customers that might otherwise be more challenging to find. One very simple method for online marketing is quality content production. A cleaning company, for example, could produce content pages on why it is important to clean your home regularly. They could build upon this theme to include issues like avoiding allergens or germs. A cleaning company that cares about its reputation and does quality work will look to educate its customers and then show them how they are the solution to their problem.
Build a Brand Identity
It is not hard to find a cleaning company these days. What is hard, however, is to find a cleaning company that does quality work at an affordable price. People don;t want the cheapest price but rather are willing to pay more for reliability and quality work. Regular marketing via social media can help promote your brand as having a reputation for both. Keeping the name of your cleaning company in front of as many potential customers as possible will help them remember your business when they need a cleaning job done and are looking to hire.
Offer Discounts, Sales or Other Promotions
Another very effective way to use social media is to offer promotions. if your cleaning company specializes in large house cleaning, for example, you could offer discounted rates to customers with larger homes and bigger jobs. This can be done by using a digital coupon or special offer code. Posting such an offering on social media can help customers take notice and may entice them to call for a quote or an appointment.
Referrals and Reviews
Social media marketing can also be a useful tool for posting and advertising customer reviews. Customers are far more likely to engage your cleaning company if they see that others have already done so and have been extremely happy with your work. The more excellent reviews you can post, the better.
You can also use social media to gain referral business. Potential customers can engage with existing customers to ask about your cleaning company. Happy customers may also be happy to recommend your cleaning company when they see someone in the market for cleaning services.
Social media can be extremely cost-effective compared to other forms of advertising. The power of social media is in the vast network of connections on these platforms. These powerful networks allows word-of-mouth to spread rapidly and at little to no cost. With so many potential customers just waiting to hear about your company and its high quality work, you cannot afford to not take advantage!