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	<title>children&#8217;s books &#8211; DAILY WAFFLE</title>
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		<title>Heroes on the Page: Why Children’s Publishers Are Doubling Down on Licensed Brands</title>
		<link>https://www.dailywaffle.co.uk/2026/09/heroes-on-the-page-why-childrens-publishers-are-doubling-down-on-licensed-brands/</link>
					<comments>https://www.dailywaffle.co.uk/2026/09/heroes-on-the-page-why-childrens-publishers-are-doubling-down-on-licensed-brands/#respond</comments>
		
		<dc:creator><![CDATA[Entertainment Queen]]></dc:creator>
		<pubDate>Wed, 30 Sep 2026 01:29:00 +0000</pubDate>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[children's books]]></category>
		<category><![CDATA[licensed brands]]></category>
		<category><![CDATA[publishing]]></category>
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					<description><![CDATA[If you have stepped into a children’s bookstore recently, you may have noticed that familiar screen icons are taking over the display tables. Major book <a class="mh-excerpt-more" href="https://www.dailywaffle.co.uk/2026/09/heroes-on-the-page-why-childrens-publishers-are-doubling-down-on-licensed-brands/" title="Heroes on the Page: Why Children’s Publishers Are Doubling Down on Licensed Brands">[...]</a>]]></description>
		
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