Pacific Music Group (PMG), the Pan-Asian entertainment powerhouse founded by NE-YO, Sonu Nigam, MC Jin, and veteran executive Jonathan Serbin, announces the signing of eight-time GRAMMY-nominated electronic music pioneer, Kaskade, in a strategic partnership focused on expanding his presence and opportunities across Asia.
The exclusive partnership marks Kaskade widening his presence in the Asian market, backed by one of the region’s most influential artist-led entertainment groups. The partnership also comes as PMG continues to build out its electronic music ecosystem through Ghostone Records, its dedicated electronic music imprint focused on developing talent, fostering cross-border collaborations, and connecting Asia’s electronic music scene with the global market.
Under the agreement, PMG will serve as Kaskade’s strategic partner across all Asian territories, overseeing brand partnerships, media relations, and long-term market development throughout the region. The partnership marks a significant expansion of PMG’s global roster and further establishes the company as a leading bridge between Western electronic music and Asia’s rapidly growing live and streaming markets.
“Kaskade is one of the most influential artists in electronic music history,” said Jonathan Serbin, Co-Founder and CEO of Pacific Music Group. “For more than two decades, he has consistently set the standard for artistic excellence and innovation, helping elevate dance music into a global cultural force. His vision aligns perfectly with our mission of partnering with world-class artists who continue to shape the future of music. We are thrilled to welcome Kaskade to Pacific Music Group and are excited to support his next era with a truly global strategy that spans A&R, brand partnerships, and new creative opportunities.”
“I’ve had a deep connection with Asia for decades, ever since I lived there for a few years,” said Kaskade. “When I get to use music to connect with the crowds across Asia, it’s such an amazing experience, and I always walk away with the deepest respect for the energy these crowds bring. Partnering with Pacific Music Group gives me the chance to build something even stronger which I’m excited about. I’m ready to get reconnected with fans who have supported this journey for years.”
Today also marks an important moment in Kaskade’s evolution. While Kaskade has long been recognized as one of the defining figures in global electronic music, this next chapter represents a deeper expansion of his cultural footprint into Asia. Through this new partnership, his artistry, sound, and live experience will be brought more directly into some of the fastest-growing and most influential electronic music markets in the world.
Over a career spanning more than two decades, Kaskade has become a defining force in modern electronic music, helping shape melodic house and progressive house while remaining a consistent presence in global festival culture. Widely regarded as one of the genre’s most influential artists, his career is marked by a series of historic milestones, including becoming the first DJ to headline Coachella, performing the Super Bowl’s first-ever in-game DJ set, and setting attendance records at the LA Memorial Coliseum for the largest single-day electronic music concert in North America, according to Pollstar.
His most recent creative chapter includes the release of his deeply personal 2025 album undux, which marked a return to introspective songwriting and emotional storytelling. In 2026, Kaskade unveiled his new live concept Origin // at Coachella, debuting a reimagined stage production and a collection of new, unreleased material across two headline performances that signaled a major creative reset.
With PMG’s support, Kaskade will expand his presence across Asia, where demand for electronic music continues to grow across key markets including Japan, Korea, Southeast Asia, and Greater China. The partnership will focus on developing long-term market development and brand collaborations tailored to each territory.
The signing also reflects PMG’s continued expansion across Asia, further strengthening its role as a global management and label infrastructure for international artists entering the region. As part of this growing electronic music ecosystem, PMG’s Ghostone Records is focused on championing and developing the next generation of electronic music talent across Asia, alongside the company’s broader work with established global artists. Founded in 2025 and headquartered in Hong Kong, Pacific Music Group develops global careers from Asia while acting as a gateway between international talent and the Asian market.
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