Earlier this month, in celebration of the network’s tenth anniversary, Facebook newsfeeds lit up with users sharing personalized videos of their time spent online. Called “Look Back,” most Facebook users had and still have access to slideshows of a rolling series of photos, important dates and memories. While the popularity of the feature has been overwhelming, the jury is still out over whether the clips are a huge tech success or something better left private.
The Cool
In many cases, humans are sentimental. Weconnect with others over memories of shared experiences and stories. We like to know we’ve left a mark along our journeys. Most importantly, we like to share. Facebook’s Look Back videos seem to fulfill each of these needs.
As explained by Facebook founder and CEO Mark Zuckerberg, the feature was created to allow users to think back and reflect over the past in the way he has. “It’s been an incredible journey so far and I’m so grateful to be a part of it. It’s been amazing to see how people have used Facebook to build a real community and help each other in so many ways. In the next decade, we have the opportunity and responsibility to connect everyone and to keep serving the community as best we can,” he said.
Think back over your last 10 years, or the time you’ve spent on Facebook. What’s most memorable? What has happened in your life that has been made public thanks to the network? Chances are there are many moments that could make the list. Look Back gives users an opportunity to revel in these moments in one-minute segments.
The Creepy
Sometimes there are valid reasons to avoid looking back. While reflecting on the date you joined Facebook, had a baby or purchased your first motorcycle may be a pleasant trip down memory lane, other areas of focus – as determined by the number of “likes” and comments – may be less nostalgic.
From the start, some users complained about the content of their 62 second Look Back videos. Photos of relationships that failed, painful circumstances and poor fashion choices topped the list of complaints. Certain situations are better left in the past, without the public recognition that this feature allowed for.
The Remedy
To take a look at your Look Back video, visit Facebook.com/LookBack. If you’re happy with the content and find the feature to be a fun glimpse of the past, carry on. If not, Facebook has recently made it possible to edit the content on an individual basis in just a few steps.
- Visit the link above to view your video.
- Click on “edit.”
- Select new photos and popular posts to highlight from the selections made available. Note: not all photos and posts will be displayed, the system has limits.
- Click on “update.”
- Wait for the new video to be generated.
While reviews are mixed and one opinion does not hold prominence over whether the feature is cool or creepy, the ability to make changes cuts down on the latter. Only time will tell if the feature is here to stay, but, for now, check out your video and take the time to decide for yourself.
Adrienne is a freelance writer and designer who isobsessed with social media and technology. You can see more of her work on her blog, Design Roast, or by following her on Twitter at @adrienneerin.
