I spend a great deal of time with small businesses seeking to find new ways in which they can grow their business to the online market. An online presence is absolutely crucial for your business in today’s world and your company should, at the very least, have social media profiles and a company website which will act as your online shop window.
Within this theme, I want to talk to you a little today about the importance of having a strong Instagram profile when it comes to promoting your business online. If this is not a social media channel which you have looked at yet, here are the reasons why it is so important for business.
Popularity
Instagram is the second most popular social media website behind Facebook and its figures in the last 2 years have risen in terms of users, faster than any other website. There are lots of ways in which you can use this popularity to invest in ways to push your brand further on Instagram. If you are willing to invest then you can pay for Instagram ads, more followers and automatic Instagram likes so that you can further push your reach on the platform.
Traction
Instagram is a site that only deals in visual pieces of content, the most popular amongst social media users when it comes to engagement and interest. This means that you as a business are able to get really creative with your visual content so that you can really attract as many followers as possible and give your business the additional visibility that you are looking for. An additional bonus with Instagram, when compared to Facebook for example, is that you will get 100% reach on your posts. Facebook like to tailor the news feeds of their users and this means that many businesses are hidden away, with Instagram you will not have this issue.
Migration
Recent results from online shopping website Shopify, show that Instagram users are the biggest spenders with an average of $65 spent by each user who migrates from Instagram. This means that if you are selling online then you can count on a loyal and big spending community which are just waiting to be tapped into.
Mobile
Mobile internet usage is now more popular than desktop usage and given that Instagram is designed with mobile usage in mind, this gives businesses the perfect opportunity to tap into this market. Mobile shopping is rising year on year and if you can create a great Instagram profile and attract many followers to it, your business can really benefit from the mobile consumer industry. Many businesses overlook just how important the mobile industry is when it comes to profits and a strong Instagram profile will help you to tap into it and reap the rewards.
As part of your online strategy, you simply must have an Instagram account in order to find even more success.