Social media can help you grow your personal brand. But with millions of people using it, it’s tough stand out. Here’s how to increase social media presence.
Did you know an average Instagram user will check in on their feed six times a day? This gives you six times to engage with the men and women who are following you.
The number of times users spend on Instagram is the perfect opportunity to use your influence for good and is a great lesson on how to increase social media presence. The question is, how do you know what to focus on when you’re trying to grow your influence?
- Who Are You?
First things first, you need to find your voice. Many people on social media hide behind filters and highlight reels without defining who they want to be.
If you’re looking to increase your social media presence, you need to be authentically yourself. Your followers want to connect with someone they trust, and the only way they will trust you is if they know who you are.
A great way to be authentic is to interact with your following. You can do this by consistently replying to comments, creating polls, and finding a way to show them you want to know who they are as well.
- Who’s Your Audience?
When you interact with your consumers, you get to know who they are which creates a relationship between you and your audience. Not only will you have a following that loves interacting with you, but they’ll be a loyal one at that.
Take some time to learn your core demographic. What phase of life are they in, how old are they, where do they live? This way you can do targeted posts to make them feel known and cared for, even by those they might have never met in person.
- Reel Them In
Your bio is the place you can hook, line, and sink your audience. It’s also a great place to be fun and relatable.
You’ll often see people utilizing witty or catchy quotes and phrases to keep your followers engaged. If you use a lot of words or make it all about your accomplishments, it will drive people away instead of making them want to know more about you.
- A Caption a Day Keeps the Doctor Away
We’ve all followed people on social media who put half an effort into their caption and it’s obvious! While a picture is worth a thousand words, a few extra in the caption doesn’t hurt.
Keep up the authenticity by making your caption just as real. Sure, an inspirational quote or relevant song lyrics are okay here and there, people will engage more with a person who keeps it real in the photo as well as the caption.
- Consistency Is Key
Knowing who you are stems all the way down into the content you post. Many influencers have a preset that edits the photos they post to make sure they have consistent color blocking.
If you have a variety of photos or make a poster that shares who you are with your followers, it will encourage them to engage which will help grow your following. Aesthetics aren’t everything, but if you have a consistent look and feel to your platform, you will create a name for yourself and people will enjoy coming to your page.
How to Increase Social Media Presence Without Losing Your Voice
There are many avenues that influencers use to gain more followers, including paying a service for followers and likes, but the true way to see a growth in your social media game is to stay true to you.
How to increase social media presence is contingent on how you choose to utilize your voice and engage with your followers. Now that you’ve learned how to market yourself, read more about social media etiquette that will help grow your following even more.