Yes — at the“Awe Dropping” event on September 9, 2025, Apple introduced not just one, but three new Apple Watch models:
Apple launch 3 new Apple Watch models
1. Apple Watch Series 11
- Debuted on September 9, 2025 as part of Apple’s press release.
- Highlights:
- Health features including hypertension notifications (blood pressure alerts) and a Sleep Score to evaluate sleep quality
- 5G cellular support, longer battery life (up to 24 hours), and stronger Ion-X glass that is twice as scratch-resistant
- Thin and comfortable design; starts at $399 (US)
- Available for pre-order immediately, with shipping beginning September 19
2. Apple Watch SE 3
- Also announced on September 9, 2025
- Highlights:
- Upgraded with the S10 chip, unlocking an Always-On display, double-tap and wrist-flick gestures, and fast charging
- Health features include sleep score, sleep apnea alerts, retrospective ovulation estimates, and wrist temperature sensing
- Supports 5G, offers improved durability, and maintains a more affordable price point, starting at $249
- Pre-orders open on September 9, with availability from September 19
3. Apple Watch Ultra 3
- Unveiled alongside the rest on September 9, 2025
- Highlights:
- Designed for adventurers and athletes — features two-way satellite communications, ideal for emergencies or staying connected off the grid
- Equipped with a large, bright LTPO3 OLED display, 5G connectivity, and significantly improved battery (up to 42 hours in regular use, up to 72 hours in Low Power Mode)
- Includes the same health insights as Series 11, such as hypertension alerts and sleep scoring
- Starts at $799, available to pre-order on September 9, with shipments from September 19
Summary Table
| Model | Key Features | Price | Availability |
|---|---|---|---|
| Series 11 | 5G, sleep score, hypertension alerts, improved glass, up to 24 h battery | From $399 | Pre-order: now / Ship: Sept 19 |
| SE 3 | S10 chip, Always-On, gestures, fast charging, health tracking, 5G | From $249 | Pre-order: now / Ship: Sept 19 |
| Ultra 3 | Satellite SOS, largest OLED screen, 42-72 h battery, 5G, advanced sensors | From $799 | Pre-order: now / Ship: Sept 19 |
Bottom Line
Apple did announce new Apple Watch models on September 9, 2025. The Apple Watch Series 11, SE 3, and Ultra 3 were all unveiled that day, with new health, connectivity, and hardware enhancements across the board. All are available for pre-order now and will start shipping or be available in stores on September 19, 2025. They also announced the new iPhone 17 models.
Here’s how the newly announced Apple Watch models (Series 11, SE 3, and Ultra 3) compare with their predecessors—from Series 10 and SE 2, to even older versions. Dive in:
Apple Watch Series 11 vs Series 10 (2024)
What Series 10 introduced:
- Design & display: Thinner (about 10% slimmer), lighter anodised cases, largest and brightest display yet—up to 30% more screen area versus Series 6 and 9, 40% brighter off-angle, and faster always-on refresh rate (1 sec vs 1 min)
- Performance: Powered by the S10 chip with a 4-core Neural Engine, unlocking AI features like Double Tap gesture, on-device Siri, smarter apps, Crash Detection and Fall Detection, plus UWB 2 for Find My enhancements
- Health & features: Sleep apnea notifications, water depth and temperature sensing, and fast charging (8 hours use from 15 min)
- Battery: Maintained around 18 hours of day-to-day use; low-power mode could stretch it
- Ecosystem: WatchOS 11 added Vitals app, Tides, Training Load metrics, improved customisation and translation features
Upgrades with Series 11:
- Adds hypertension (blood pressure) alerts and Sleep Score tracking (also coming via watchOS 26 to older models)
- Improved battery life: up to around 24 hours daily, surpassing Series 10’s 18 h
- Remains thin and comfortable, adds 5G support, and enhances durability—Ion-X or sapphire glass plus recycled materials in construction
- Sustainability gets a boost—Series 11 cases (titanium or aluminium) include 100% recycled cobalt batteries and about 40% recycled content
Bottom line: Series 11 builds on Series 10’s improvements with better battery, 5G, advanced health tracking, and more eco-friendly materials, representing a noteworthy upgrade.
Apple Watch SE 3 (2025) vs SE 2 (2022) & SE 1 (2020)
SE 1 vs SE 2 (2020 → 2022):
- Same design, sizes (40/44 mm), and lack of always-on display
- SE 2 upgraded to the S8 processor (about 20% faster), Bluetooth 5.3, added Crash Detection, and a redesigned back case; it lowered the launch price from $279 to $249
- Battery (~18 h) and core features remained similar
Now, SE 3 adds:
- S10 chip, Always-On display, fast charging, 5G, and superior durability (Ion-X glass)
- New health features: Sleep apnea detection, retrospective ovulation estimates, temperature sensor, plus sleep score via watchOS 26
- Battery life up to 18 hours (comparable to Series 10 but more efficient and feature-rich)
- Eco-friendly build: fully recycled aluminium plus recycled cobalt batteries and about 40% recycled content
On Reddit, users emphasized the longevity and improved performance of later models:
“The single biggest upgrade … is the new more powerful processor … means the Watch will support new software updates for many years”
Verdict: SE 3 is a leap forward—from improved performance and display to enhanced health features and 5G—all while keeping a budget-friendly price.
Summary Comparison Table
| Feature / Model | Series 10 (2024) | Series 11 (2025) | SE 2 (2022) | SE 3 (2025) |
|---|---|---|---|---|
| Design & Display | Thinner, larger + brighter display | Similar thin profile, enhanced durability | Same as SE 1, no always-on display | Adds Always-On, Ion-X glass |
| Processor & Connectivity | S10 chip, UWB2 | Likely upgraded to optimize 5G & battery | S8 chip, BT 5.3 | S10 chip, 5G support |
| Health Features | Sleep apnea, ECG etc. | Adds Hypertension alerts, Sleep Score | Basic (HR, fall detection, SOS) | Adds Sleep Score, ovulation estimate, temperature sensor |
| Battery Life | ~18 h | ~24 h | ~18 h | ~18 h (improved efficiency) |
| Sustainability | Some recycled materials | ~40% recycled content, recycled cobalt batteries | None highlighted | Fully recycled aluminium, recycled cobalt batteries |
Final Thoughts
- If you’re upgrading from Series 10, Series 11 offers meaningful enhancements in health tracking, battery, 5G, and eco-credentials.
- For SE users, SE 3 modernizes the entry-tier line with always-on display, new health tools, 5G, and performance on par with flagship Series models.
- In both cases, Apple continues to deliver incremental but impactful improvements—not just for new buyers, but also users eligible for software upgrades like hypertension alerts via watchOS 26.