Ferrari has been making petrol-powered dreams since 1947. Yesterday, in a blaze of lights in Rome, they unveiled something entirely different — and the motoring world is still processing it.
Ferrari has unveiled its first fully electric car, a five-seat model priced at €550,000 (around £470,000) that marks a sharp break from the sports car maker’s fuel-burning heritage. It’s called the Luce — Italian for “light” — and it is unlike anything Ferrari has ever built before.
What is the Ferrari Luce?
The four-door Luce was developed with the help of former Apple design chief Jony Ive and his creative collective LoveFrom, and is Ferrari’s first ever five-seater. Ferrari’s aim is clear: appeal to families with extraordinary wealth, offering comfortable seats, high-end technology, and — remarkably for a Ferrari — a 600-litre boot.
The launch event in Rome featured five Luces painted across a spectrum from Ferrari red to white and light blue — a deliberate visual signal that this car marks a break from the aggressive, muscular signature style, with a larger body and expansive, glass-led design.
CEO Benedetto Vigna told more than 200 reporters gathered at the event: “It’s the result of five years of work.”
The numbers
Under the skin, the Luce is breathtaking on paper. It packs four electric motors — one per wheel — delivering over 1,000 horsepower, powered by a 122 kWh battery with an 880V architecture. DC charging supports up to 350 kW, enabling a 10-80% charge in under 25 minutes.
The top speed exceeds 310 km/h, and despite weighing more than 2.2 tonnes, the four-motor setup gives it increased agility that Ferrari says is unlike anything else on the market. Range is quoted at over 500 kilometres on a full charge.
The Jony Ive interior
The Luce’s interior defers to traditional Ferrari luxury, with leather, glass and anodised aluminium surfaces alongside physical controls — a nod to those who find touchscreen-only cabins cold and soulless. The cabin was designed by LoveFrom — the studio of Sir Jony Ive and Marc Newson — in collaboration with Ferrari’s own Style Center. Ive, of course, is the man responsible for the design of the iPhone, the iMac, and much of Apple’s visual identity over three decades. His fingerprints on a Ferrari interior is quite something.
The sound question
One of the biggest concerns surrounding any electric Ferrari has always been the noise — or rather, the lack of it. Ferrari has a solution. The Luce amplifies natural vibration sounds from its EV powertrain to maintain the visceral appeal of a traditional Ferrari — so while it won’t roar like a V12, it won’t be entirely silent either. Whether that satisfies purists remains to be seen.
A bold bet at a bold moment
The launch comes as competitors including Porsche and Lamborghini have been scaling back their EV ambitions, citing weak demand. Ferrari is moving in the opposite direction — making its biggest statement in the electric space at precisely the moment others are retreating. It’s a characteristically Ferrari move: do things on your own terms, in your own time, and make everyone watch.
Deliveries of the Luce are due to begin in the fourth quarter of 2026 — initially in Italy, with other markets to follow. Ferrari has not confirmed how many will be produced, but given the brand’s famously tight supply strategy, don’t expect to see them everywhere.
At £470,000, you won’t be seeing one in most driveways. But as a statement of intent — that Ferrari can electrify without compromising — the Luce is extraordinary.