A global survey across 11 countries, commissioned by jeweler Pandora, has found that the events of 2020 have had a positive impact on the different types of relationships in people’s lives, with 70% of respondents believing relationships are now more important than ever before. How 2020 impacted relationships and human connections around the world?
Over half of the respondents (52%) said that their connections with others were a source of joy during turbulent times, which was even more of a reason to nurture these relationships to ensure they withstood the difficult year. More than two thirds (64%) admit they now talk more with their loved ones than before the pandemic, and there is now an emphasis being placed on showing the people in their lives that they are loved. Little acts of love and friendship have also increased since the start of the pandemic, including giving more gifts (61%), helping around the house (44%), and giving compliments to loved ones (37%).
The survey of 11,000 respondents found that in all types of relationships – romantic, friendship and family – people’s moral compass is a key factor for compatibility, and even attraction. Almost three quarters of people (74%) surveyed revealed that a person’s values are their most attractive quality, even over looks, body and mind. As a more socially aware society now, 7 in 10 people believe our moral principles have evolved in the past year and 59% agree relationships are now more focused on shared values than in previous years.
Respondents showed that shared family values (60%) and equality for everyone (50%) are the most important values that they look for in a romantic partner. Four in five people believe shared morals make any type of relationship stronger and 73% think it’s important those around them actively voice their values.
Interestingly, despite the often-perceived differences between the generations, there are clear similarities between Gen Z’ers, Millennials and Baby Boomers when it comes to their value priorities, with family and equality topping the list for all.
Vita Clausen, Global PR & Influencer Director at Pandora, explains: “We can see that 2020 has clearly had an impact on our relationships, and the way we appreciate love, with small interactions and little acts of love more important than ever. People are prioritizing relationships and making more of an effort with their loved ones, with 62% remembering special occasions to show that they care. So, we believe that Valentine’s Day will become even more special this year. As part of our mission to empower people to voice the things they love and express who they are, we encourage everyone to share their stories of love and what little acts of love means to them, this Valentine’s Day.”
To celebrate real love stories, Pandora has created “An Exploration of Love“, a film series which sees a group of people share their experiences of love, friendship and how they express themselves through little acts of love and affection for each other.
To help spread the love this Valentine’s Day, Pandora is also inviting people around the world to join in and share their love story on Instagram under #VoicesofPandora. Watch Pandora’s “An Exploration of Love” film series here.
