The Psychology of the Paywall: How to Turn Readers into Paying Subscribers
So far in our series, we’ve covered why creators are ditching social media algorithms for the email inbox, and how to find a hyper-specific niche. […]
Business
Hit 100 employees? Here’s when your business starts losing focus and revenue
Adobe Acrobat’s study of 350 UK business owners finds the 100th employee marks a turning point, after which coasting, disorganisation and lost productivity really start […]
Reviving My Dead Redbubble Shop: Micro-Niche Hunting & Low-Competition Tags (Part 2)
Welcome back to Part 2 of our Redbubble revival series. In [Part 1], we covered the brutal reality of what happens when you abandon a […]
The Content Lifecycle: How to Give Your Old Blog Posts a Second Life on Medium
If you’ve been running an independent blog or website for more than a few months, you’re likely sitting on a hidden goldmine. Buried deep in […]
The “Zero-Overwhelm” System: How to Build a Profitable Side Hustle in 60 Minutes a Day
Let’s be honest: the internet makes starting a side hustle look incredibly glamorous. We’ve all seen the videos of creators sipping lattes while their passive […]
Finding Your Niche (and Your People) on Substack
In the first part of our series, we looked at why writers and creators are ditching the algorithmic chaos of social media for the quiet […]
Affiliate Marketing Sounds Complicated. It Isn’t. Here’s the Honest Beginner’s Version
If you’ve ever wondered whether you could make a bit of extra money from recommending things you already use, you’ve basically already asked the question […]
Beyond the Claps: The Reality of Making Money on Medium
When we talk about the benefits of diversifying your writing away from your website, the conversation usually focuses on audience growth, traffic, and creative freedom. […]
The Best Affiliate Programmes to Promote on Pinterest Right Now
One of the most common mistakes new Pinterest affiliate marketers make is choosing programmes first and building their content around them. The ones who actually […]
Why Everyone is Moving to Substack (and Why You Should Care)
Think about your digital routine over the last week. How much time did you spend scrolling through a social media feed, dodging sponsored ads, ignoring […]
Is Your ‘Summer Office’ Actually Legal? The Fine Line Between Remote Working and Bourgeois Vagrancy
There is a distinct, borderline frantic psychological shift that occurs in the British psyche the exact microsecond the sun breaks through the clouds. We don’t […]
Synergise Your Stories: How to Bridge the Gap Between Medium and Your Website
Over the last few articles, we’ve looked at the strategy behind expanding your digital footprint. We’ve talked about escaping the soul-crushing grind of independent SEO […]
Northern Ireland’s fintech growth is real — but a talent exodus could undo it
Northern Ireland’s thriving fintech sector is facing a growing skills gap unless more young people are encouraged to pursue careers in the industry, experts have […]