Influencer marketing faces trust decline as audiences demand authenticity and transparency
Influencers now play a major role in shaping what people watch, buy and talk about online, but public confidence in their content is shifting. Adobe […]
influencers
Measuring the Influence of Influencers: Is Social Media Really Changing Our Style?
Today it seems as though influencers are taking over the world. Striking a chord, particularly with Gen-Z and Millennials, we’ve seen chaos in shops caused […]
Is there a similar gender gap for Influencers on Instagram?
It’s no secret that gender roles and pay gaps are still prevalent in companies around the world, with some celebrities taking massive pay cuts in […]
Blogger Outreach: How to Go About it all
Social media influencers and bloggers have become primary tastemakers these days. Because of their reach and influence, businesses of all scales are approaching and employing […]
Getting Press Coverage for Your Ecommerce Business
OK, this is going to look a bit convoluted, but just stick with me, I promise it will make sense. Getting press coverage for your […]