With Halloween just around the corner, the team at FalseEyelashes.co.uk analysed hashtag views on TikTok for 30 spooky makeup trends to see which were the most popular, as well as analysing which were fastest growing (and therefore likely to be key trends for Halloween 2022):
Trends
According to the analysis, the 10 most popularHalloween-themed makeup trends were revealed as:
- Clown (#clownmakeup) – 1.6B views
- Disney (#disneymakeup) – 538.6M views
- Barbie (#barbiemakeup) – 195.5M views
- Joker (#jokermakeup) – 180.7M views
- Chucky (#chuckymakeup) – 113M views
- Pop art (#popartmakeup) – 105M views
- Elf (#elfmakeup) – 103.7M views
- Mermaid (#mermaidmakeup) – 96.2M views
- Fairy (#fairymakeup) – 92.3M views
- Devil (#devilmakeup) – 89.3M views
In particular, gory makeup (#gorymakeup) saw a significant 8.1% increase in hashtag views for the same two-week period, indicating that people are planning to go more gruesome and bloodier with their looks this year, even if choosing a traditionally ‘prettier’ style, such as Barbie, elves, mermaids, or fairies.
Based on the trends that saw the fastest growth (over the two-week period spanning 8th August and 22nd August), and therefore likely to be key trends for Halloween 2022, the 10 fastest growing Halloween-themed makeup trends were revealed as:
- Fairy (#fairymakeup) – 8.59% increase over 2-week period
- Black swan (#blackswanmakeup) – 4.17% increase over 2-week period
- Witch (#witchmakeup) – 3.01% increase over 2-week period
- Elf (#elfmakeup) – 2.98% increase over 2-week period
- Spiderweb (#spiderwebmakeup) – 2.86% increase over 2-week period
- Pumpkin (#pumpkinmakeup) – 2.82% increase over 2-week period
- Zombie (#zombiemakeup) – 2.82% increase over 2-week period
- Skeleton (#skeletonmakeup) – 2.80% increase over 2-week period
- Vampire (#vampiremakeup) – 2.19% increase over 2-week period
- Scar (#scarmakeup) – 2.02% increase over 2-week period
For more Halloween beauty advice, visit: https://falseeyelashes.co.uk/blogs/news/halloween-beauty-trends-plus-expert-tips-and-tricks-from-a-mua
photos from Saffron Hughes
