“Nastiya Kai is making waves in the pop scene.”
Wonderland Magazine
“Despite her debut just a year ago, Nastiya’s unique take on alt-pop proves that she’s here to stay.”
NOTION Magazine
“She finds comfort and solace in the sonic worlds that she builds as she continues to carve a space for herself in the world of pop as an emerging talent.”
EARMILK Magazine
“Nastiya Kai charges her lyrics with piercing honesty, creating an intimate space between herself and the listener.”
CLASH Magazine
“As she stands on the precipice of her musical journey, Nastiya Kai invites listeners into her world. Her music isn’t just an auditory experience; it’s an emotional odyssey that resonates with the depths of the human soul. With every note, she lays bare her vulnerabilities, inviting others to find solace, strength, and, above all, joy in the face of darkness.
FLAUNT Mag
Emerging alt pop sensation Nastiya Kai has shared another single and music video, ‘Demons’, on May 10th, 2024 via her imprint Nastiya Kai Music. The video premiered via Conversations About Her. The single offers a taste of what is to come with her debut album, Demon Era, slated for release on May 31st, 2024. Her recent singles garnered support from NOTION Magazine, CLASH Magazine, Wonderland Magazine and EARMILK as well as landing her an interview with Numéro and airplay on Flux FM. With her music accumulating more than 141 500 streams and counting, Nastiya Kai is carving a place for herself in pop’s prolific world, and she’s here to stay.
Hailing from Moscow and now based in LA, Nastiya Kai is an entirely self-taught musician. She began playing piano at a young age, starting to write songs at the age of ten. Struggling with bullying, mental health and loneliness in school, Nastiya Kai found solace quietly playing guitar in her boarding school dormitory. After shifting careers, universities, countries and more, she has found that music has always been a constant, and began releasing singles in 2023.
With a sound that has been compared to Caroline Polachek and Sub Urban, Nastiya Kai finds inspiration in a vast range of genres and artists, citing the likes of David Bowie, Daughter, The Naked and Famous, Crystal Castles, The Prodigy and Bob Dylan as but a few who have influenced her. Carving a place for herself in the ever-growing pop world, her music is for fans of avant-pop luminaries such as Billie Eilish, Grimes and VÉRITÉ.
‘Demons’ is a glitchy and upbeat ode to the dizzying experience of bypassing somebody’s red flags as you fall in love with them. Nastiya Kai creates depth with catchy vocal layering coupled with an infectious dance pop beat, occasionally giving way to passages of haunting ambience. The accompanying video is a neon-clad chronicle of Nastiya and a lover, steamy yet tender and intimate, and at times painful.
Nastiya Kai shared: “’Demons’ is a love song, contrary to how it sounds. It’s about loving someone so much you keep ignoring the red flags over and over again and at some point you stop fighting and just give in. It’s also about rushing into something without having the time to think things over so it’s a little more fast paced compared to most tracks on the album.”
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