Celebrity fragrances are reported to have had the ultimate comeback in 2024, which in part is attributed to Gen Z’s increased interest in them.
Intrigued by the fact, the experts at VapeGlobe decided to take a deep dive in fragrances data to reveal the most popular celebrity perfumes in 2024 (which could also make for a great Christmas present!).
2024’s top 10 hottest celebrity perfumes
| Rank | Perfume | Celebrity | Number of Instagram Hashtags | Average Global Monthly Search Volume | Popularity Score (/10) |
| 1 | Cloud | Ariana Grande | 24,441 | 231,000 | 9.5 |
| 2 | Heat | Beyoncé | 5,174 | 10,900 | 8.3 |
| 3 | Wonderstruck | Taylor Swift | 2,673 | 17,900 | 8.1 |
| 4= | Reb’l Fleur | Rihanna | 3,766 | 4,000 | 6.9 |
| 4= | Eilish | Billie Eilish | 7,965 | 3,200 | 6.9 |
| 6 | Glow | Jennifer Lopez | 2,190 | 5,900 | 6.7 |
| 7 | Fame | Lady Gaga | 3,626 | 3,800 | 6.4 |
| 8 | Curious | Britney Spears | 1,079 | 6,700 | 6.2 |
| 9 | White Diamonds | Elizabeth Taylor | 286 | 12,800 | 5.5 |
| 10 | Fancy | Jessica Simpson | 839 | 4,650 | 5.2 |
With an almost perfect popularity score of 9.5/10, Ariana Grande’s Cloud perfume secures the first spot. The average global searches for this fragrance each month are the highest out of all examined fragrances – a massive 231,000 – further attesting to its popularity. Not only that, but the number of Instagram hashtags the perfume has generated is also the highest out of all perfumes in the study – 24,441.
The second place goes to Beyoncé’s perfume Heat, which achieved a popularity score of 8.3/10. Beyoncé’s fragrance got the third highest number of hashtags on Instagram (5,174), preceded only by Billie Eilish’s and Ariana Grande’s fragrances. Although the perfume was released more than a decade ago (2010), it still accumulates thousands of monthly searches globally (10,900).
Following closely behind, with a popularity score of 8.1/10, Taylor Swift’s Wonderstruck perfume comes third. It generates the second highest number of average global monthly searches (17,900), coming right after Ariana Grande’s perfume. Wonderstruck’s popularity on social media is also significant, having achieved 2,673 Instagram hashtags, so far.
Fourth place is shared by Rihanna and Billie Eilish, whose fragrances Reb’l Fleur and Eilish both received a popularity score of 6.9/10. Rihanna’s perfume accumulates 800 global monthly searches more than Billie Eilish’s. On the other hand, Eilish has more than double Reb’l Fleur’s number of hashtags on Instagram (7,965).
And rounding off the study, with a popularity score of only 0.5/10, in 20th place is Antonio Banderas’s perfume Antonio.
