Family Style Records, the hip-hop imprint launched by Pacific Music Group and led by Asian-American pioneer MC Jin, today announced the release of “DRESS2KILL,” the new single and music video from Korean sibling duo Lil Cherry & GOLDBUUDA. The release marks the duo’s first major project under Family Style Records and continues the label’s mission of spotlighting global Asian artists shaping the future of hip-hop and alternative pop culture. Listen here.
Blending explosive hip-hop energy and alternative pop, “DRESS2KILL” captures the genre-defying sound that have made Lil Cherry & GOLDBUUDA two of Korea’s most distinctive rising artists and arrives alongside a cinematic music video. Watch here.
Known for pushing boundaries across music, fashion, and youth culture, Lil Cherry & GOLDBUUDA continue to build momentum globally through their raw emotional storytelling, avant-garde visuals, and fiercely independent creative vision. “DRESS2KILL is for everybody. Whether you’re putting on a uniform for work, getting dressed to chase your dreams, or stepping out to feel like the strongest version of yourself — that’s DRESS2KILL. It’s about wearing your survival, ambition, confidence, and chaos on your body every single day.” – Lil Cherry and GOLDBUUDA
Launched during AAPI Heritage Month, Family Style Records marks a major new chapter for Pacific Music Group as the company continues expanding its global vision for hip-hop, culture, and cross-border collaboration. Focused on boundary-pushing voices from across Asia and beyond, the imprint was created to connect Asian talent with worldwide audiences through authentic storytelling, artist development, and music that moves across cultures.
Led by MC Jin, Family Style Records was built to give Asian artists a presence in the hip-hop space while spotlighting the next generation shaping the future of global culture. With a roster that blends different sounds, styles, and creative influences, the label is focused on artists who are carving out their own lane and building audiences worldwide. Founded by NE-YO, Sonu Nigam, MC Jin, and former Warner Music Asia Co-President Jonathan Serbin, Pacific Music Group continues to grow its international presence through artist development, creative partnerships, and collaborations that connect music scenes across Asia and the West.