60% of Brits Rethink Their Home Style

With the change in seasons and the holidays approaching, it’s the perfect time to re-decorate your home! A seasonal update can bring warmth and a fresh feel to your space, setting the mood for cosy gatherings and festive celebrations.  

New research from TK Maxx shows almost half of Brits (43%) redecorate their homes every year. 12% of people do this with every season change (4-6 month) and a further 14% can’t even wait until the change of season and redecorate every 2-3 months. In this, research from Furniture123 shows a quarter of Brits are constantly redecorating their homes with 55% of homeowners stating they currently have a room that currently needs redecorating.  

The younger generations are most likely to change up their space more often, with the average amount of months between a refresh for 16-24 year olds is  7 months. Older age groups are more content with their space for longer, with 55+ year olds averagely redecorating their space every 2 years.  

Age GroupAverage Months 
16-24 7.22 
25-34 9.17 
35-44 11.59 
45-54 18.32 
55+  23.64 

Regionally, we also see big discrepancies in how often people redecorate, in Greater London people do this averagely every 11 months, in The East Midlands this is averagely every 20 months.  

60% of respondents reported that their home decor tastes have changed recently. Of these, 16% said their inspiration came from social media influencers or TV shows, while 13% said the shift to home renovation projects, and 11% said it was due to moving into a new space. Another 15% of respondents mentioned that their tastes simply evolved, while 13% pointed to new home decor trends, 11% were inspired by friends and family, and 10% wanted to make more sustainable, eco-friendly choices. 

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