From crisp workday cottons to relaxed weekend linens, M&S’ ultimate buying guide helps men choose the perfect fabric, fit, and style for every occasion.
As summer draws to a close and people settle back into their routines, social calendars are becoming more organised. Consequently, demand for ‘men’s shirts’ is on the rise, with Google Shopping searches up 124% in the past month.
Whether it’s office drinks, a weekend getaway or wedding, the right shirt can instantly elevate your look. M&S has unveiled its ultimate shirt buying guide, helping men choose the perfect fabric, fit, and style for any event.
Why shirts matter
A great shirt is one of the most versatile pieces in a man’s wardrobe. It can transform jeans into a date night outfit, add polish to office tailoring, or keep you cool and comfortable on holiday. But with so many fabrics, fits, and styles to choose from, finding the right one can be daunting.
Essential materials
Different occasions call for different fabrics:
• Pure cotton – Breathable, soft, and durable. A year-round staple.
• Cotton-rich blends – Easy to iron, crease-resistant, ideal for everyday wear.
• Linen – Lightweight and airy, perfect for summer weddings and warm-weather breaks.
• Silk – Luxurious with a natural sheen. A go-to for special occasions.
“Choosing the right fabric is about more than just style – it’s about comfort and longevity. For example, cotton and cotton blends are a smart choice for work shirts because they keep their shape and look crisp all day.”
– says Callum Briggs, head of menswear design at M&S
Fit for purpose
Finding the right fit starts with knowing where you’ll wear it:
• Regular – Roomier and breathable for everyday comfort.
• Tailored – Slightly tapered at the waist for a flattering fit, great for weddings and formal events.
• Slim – A sharper silhouette with two darts (seams sewed in the back) make for a slimmer fit.
• Skinny – The most fitted style, ideal for the sharpest of silhouettes.
“Fit is the foundation of any well-considered look. A crisp regular-fit shirt will always serve you well, but opting for a tailored or slim cut immediately sharpens the silhouette.
For more formal occasions, tuck a slim-fit shirt neatly into tailored trousers, taking care that no fabric gathers at the waist – a small detail that makes all the difference. Finish with shoes that reflect the mood of the event, whether that’s polished Oxfords or sleek loafers.”
– adds Callum
A shirt for every scenario
From boardroom to beach, the right shirt can transform your look. To make finding “the one” easier, Callum has handpicked some of best shirts for every occasion.
“When the occasion calls for smart-casual, a slim or tailored-fit shirt is your best ally. Wear it untucked, loosen a button or two, and roll the sleeves for an air of studied nonchalance. The proportions matter: the hem should skim just above the mid-fly of your trousers to keep the line sharp. Anchor the look with dark denim, a braided leather belt and classic driving loafers – a timeless combination that feels relaxed without ever looking underdone.”
– advises Callum
Whatever the occasion, M&S offers a shirt to suit every style – from classic white Oxfords to bright and bold patterns. Explore the full M&S Shirt Buying Guide for more tips and inspiration.
