As the UK is hit with a surge in high pollen levels right now, searches for “best things for hayfever” have skyrocketed by +4,800%, and “pollen count” up by +4,500% in the past 7 days*. Millions of hayfever sufferers may not only be battling sneezing and watery eyes, but also an unexpected side effect of irritated skin.
From puffiness and redness, to dryness and sensitivity, experts are warning of a seasonal spike in what they call “allergy face” – where your skin can also become irritated by seasonal allergens. To get to the root and more importantly, fix it, Cult Beauty spoke to verified dermatologist Dr Sweta Rai from Doctify, to help understand what’s happening to their skin during allergy season, and crucially, how to protect it.
What is “Allergy Face” and why is it happening right now?
According to dermatologist Dr Sweta Rai, pollen season in the UK, which typically runs from March through to September, exposes skin to increased environmental triggers that can disrupt its natural barrier.
“Airborne pollen can trigger an immune response that leads to inflammation and disruption of the skin’s protective barrier,” explains Dr Rai. “As a result, conditions such as hay fever, eczema, asthma, heat rash and general skin sensitivity may flare up.”
When the skin barrier is compromised, moisture escapes more easily, and irritants penetrate faster, leading to:
- Redness and blotchiness
- Itchiness and sensitivity
- Tightness and dehydration
- Puffiness, particularly around the eyes
Dermatologist-approved skincare routine for pollen season
To help calm and protect the skin during allergy season, Dr Rai recommends a simplified, barrier first skincare approach:
- Avoid harsh cleansers and opt for a gentle approach
Avoid harsh or overly foaming cleansers that can strip the skin. Instead, opt for gentle, hydrating formulas that support the skin barrier. Cleansing in the evening is especially important during pollen season to remove any allergens, pollution and sweat that may have built up on the skin throughout the day.
- Look for skincare that locks in moisture
A good moisturiser can really help, particularly gel-based formulas or those with cooling properties. Look for ingredients that lock in moisture and reduce irritation, helping to reinforce the skin’s natural defences. A top tip is to store your moisturiser in the fridge for an instant soothing effect.
- Avoid long hot showers
Short, lukewarm or cool showers can help reduce inflammation and itchiness. Avoid long, hot showers which can further damage the skin barrier and increase dryness. After showering, gently pat skin dry rather than rubbing, and apply moisturiser straight away to seal in hydration.
- Dial down on the strong skincare products
During flare-ups, avoid strong acids, harsh exfoliants and heavily fragranced products, as these can further irritate already sensitised skin. Instead, stick to a minimal routine focused on calming, barrier-supporting skincare to allow your skin time to recover and rebalance.
Dermatologist reveals quick relief hacks for hayfever flare-ups
When your skin is already freaking out, here’s how to calm things down fast:
- Store skincare in the fridge for instant soothing
- Use cool compresses (yes, even ice or an ice roller, carefully!)
- Switch to lightweight, breathable products
- Take cooler showers
While many cases are triggered by environmental factors like pollen and heat, persistent or unpredictable symptoms could indicate underlying conditions such as eczema or rosacea. Dr Rai explains, “If flare-ups coincide with high pollen levels or warmer weather, it’s likely seasonal. If symptoms are ongoing or unrelated to environmental changes, it may be worth seeking medical advice.”
Photo by Artem Podrez: https://www.pexels.com/photo/yellow-cotton-ball-like-flowers-7232679/
