Europe’s Most Popular Christmas Markets According to Instagram

As the Christmas festivities get well under way, a firm seasonal favourite takes pride of place in many of our cities and towns across Europe – the Christmas market. If the twinkling lights, the mulled wine stalls and the unique gift offerings don’t have you reaching into your pockets to capture the perfect candid photo, then the funfair rides or Christmas displays will surely do the trick.

There are over 800 million active users on Instagram, so will you be amongst those rushing to the photo sharing platform to share your festive memories? The hashtag #ChristmasMarket has been used over 120 million times, and even more are expected to emerge this season as we head out in huge numbers to participate in this favoured tradition.

View the interactive map for yourself here.

The top 10 Christmas markets:


Christmas market



Number of uses


Manchester Christmas Market

Manchester, England




Edinburgh Christmas Market

Edinburgh, Scotland




Bath Christmas Market

Bath, England





Dresden, Germany




Tuomaan Markkinat,

Helsinki, Finland




Plaisirs d’hiver

Brussels, Belgium.




Birmingham Christmas Market

Birmingham, England




Lincoln Christmas Market,

Lincoln, England.




Strasbourg Christmas Market

Strasbourg, France




Winter Wonderland

London, England




Manchester is the King of Christmas markets. The hashtag #manchesterchristmasmarkets has been used a staggering 31,059 times, making it the clear winner and the most instagrammable Christmas market of them all.

‘When it comes to countries across Europe, England takes the Christmas Market Crown. Not only does the most popular Christmas market on the list reside here, but five markets landing places in the top 10 list all hail from England. Bath Christmas Market, Birmingham Christmas Market, Lincoln Christmas Market, and Winter Wonderland take 3rd, 7th, 8th and 10th spots, respectively.

Scotland takes the 2nd place spot with the Edinburgh Christmas Market – the hashtag #edinburghchristmasmarket has been used over 18,800 times. Another Scottish Christmas market lands a spot on the top 25 list; Glasgow Traditional Christmas Market is 21st in the ranks.

Out of the 25 markets featured, Germany and England are the countries that have the most Christmas markets, with 6 each including #colognechristmasmarket in Cologne, Germany, #sternschnuppenmarkt in Wiesbaden, Germany, and #exeterchristmasmarket in Exeter, England.

With so many Christmas markets right on your doorstep, where will the map of Europe’s most popular Christmas markets inspire you to go?

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