The majority of people who are on Facebook access it through their smart phones and mobile devices like tablets. With the portability of these mobile devices, it is no wonder that so many people use them to update their statuses, check in at their favorite restaurant and let their friends know what they are doing at all times of the day. Any company that wants to improve their Facebook marketing strategies needs to get on board with the Facebook mobile capabilities. When you consider that a third of ever like that is given to a business page comes from a mobile device then it makes even more sense to market to this demographic. The following are some tips for using Facebook mobile to market your business.
Is the Facebook Mobile Platform Different?
The mobile platform is different than the one that can be accessed through computers online. In fact, while there are similarities and the concept is still the same, the format and layout are quite different. The first posts that you see on your page are those that you have pinned there. This post needs to be changed on a daily basis in order to keep your mobile content fresh for your fans. These posts are a great way to get your fans engaged and should contain relevant and interesting information so they want to keep reading them. Next you’ll see sites that are recommended for you or by you and finally any status update that you recently made.
Mobile Searching
One added benefit for companies is the fact that because people are using mobile devices more often than not, they are also using them to find companies that offer the products or services that they need. When you started your business page, Facebook asked you to choose a category for your company; you need to make sure that you are using the proper category so these mobile searches can actually find you. Also, include your address, phone number and website on your page information so that it can be geotracked by search engines. If you want people to be able to find your company, and you do, then all of this information needs to be updated so you can be found easily and at the top of the search engine returns.
An Application That Can Help
It is very important that you keep track of your Facebook mobile activity to see where you can fix issues or ways to improve your page. There is an app called Pages Manager that is free to download and shows you all of the activity on your page. You can track your likes, with the exception of those you may have bought from a website, and you can see the amount of searches your business has had. This app should be on the mobile devices of all of the administrators for the page so they can keep track no matter where they are physically located.
With the portable world we’re living in, it is very important for businesses to take advantage of this fact by making their Facebook page mobile friendly.
Bennie Jett is a mobile app guru and writes a blog based on social media applications.
