What was once a space for privacy and everyday hygiene routines has become an internet sensation in recent years. Whether it’s because of the rise of Instagram influencers and #bathroomselfie posts (of which there are currently over 1.6million on Instagram), or an explosion of the self-care trend, the bathroom has undeniably found itself on the social media stage.
To reveal the world’s most Instagrammable bathrooms Mira Showers monitored five key bathroom-related hashtags (#bathroomgoals, #bathroomsoftheworld, #hotelbathroom, #bathtubgoals, #bathroomview) and identified hotel locations that appeared the most.
https://www.instagram.com/p/BsDQh9EA6gV/
The top 9 range from exotic island bathrooms over-looking crystal-clear waters, to outdoor tubs in the heart of the British countryside.
Most Instagrammed Bathrooms in The World
- Conrad Maldives, Rangali Island, Maldives
- The Silo Hotel, Cape Town, South Africa
- Punta Tragara Hotel, Capri, Italy
- Six Senses Zil Payson, Seychelles
- Shangri-La Hotel at the Shard, London, UK
- The Peninsula, Hong Kong
- Zannier Hotels, Sonop, Namibia
- The Udaya Resorts and Spa, Bali, Indonesia
- The Old Piggery at Windout Farm, Devon, UK
https://www.instagram.com/p/B2Bp3XqioCF/
Travel influencer and blogger, @imbeingerica, believes there are two factors that makes a bathroom so-called ‘Instagrammable’: “Firstly, bathrooms are typically the least inspiring place on Earth, so when one looks like somewhere you’d want to eat your brunch at and invite your pals over to see, you know it’s going to get the likes – while also being the envy of everyone who sees your picture.
“Secondly, for something to be popular on Instagram, it needs to be out of the ordinary; to be different to the norm; to be aspirational, not just inspirational. A petal bath, a glittery bath bomb, a novelty bathmat, or a riot of colors on a wall that’s traditionally white or pale blue is something so unnatural for a bathroom, that it will instantly become a hit for Likes.”
https://www.instagram.com/p/BuXQX_BAxE_/
But which of these hotel bathrooms could generate the most Likes on your own Instagram? To find out, Mira Showers gathered the 10 most recent Instagram posts taken in each of these hotel bathrooms to find out the average number of Likes from posing in the same place:
| Hotel | Average no. of Likes expected |
| Shangri-La Hotel at the Shard, London, UK | 3,323 |
| Conrad Maldives, Rangali Island, Maldives | 2,231 |
| Six Senses Zil Payson, Seychelles | 2,409 |
| Punta Tragara Hotel, Capri, Italy | 1,831 |
| The Udaya Resorts and Spa, Bali, Indonesia | 1,190 |
| The Old Piggery at Windout Farm, Devon, UK | 1,039 |
| The Silo Hotel, Cape Town, South Africa | 728 |
| The Peninsula, Hong Kong | 583 |
| Zannier Hotels, Sonop, Namibia | 392 |
https://www.instagram.com/p/B2e4AOrnBhH/
Matt Herbert, Digital Communications Manager at Mira Showers, said: “We know that many people get their own bathroom inspiration from some of the most beautiful hotels around the world, so it was fascinating to discover what some of the most photographed bathrooms are. Over the past few years we’ve definitely seen the humble bathroom turn from a room of function to a glorified photoshoot backdrop, so we hope that this research can inspire our customers if they are looking to refresh the look of their own.”
For more information and full data visit: https://www.mirashowers.co.uk/blog/trends/instagram-reality-campaign/
