We all want to keep up to date with the latest social media trends and it can feel overwhelming at times. Let’s look through this list and be prepared for 2021 on social media!
1. Get me or get out
A cultural shift towards inclusivity is going to impact our purchasing behaviour like never before. As a nation, we love brands that ‘get us’, share our morals or fit with our lifestyle. And if they don’t, *41 per cent of shoppers will reject retailers who don’t reflect their views on identity and diversity. It has to be genuine, too, or we’ll see right through it. A quick Insta post on Pride weekend won’t cut it any more, sorry.
*Study by Accenture
2. We’re all going to be Insta-famous
Who doesn’t experience that lovely, warm dopamine hit when your favourite store shares your post? Well, brands love it when you tag them and some base their entire feed on it, like Airbnb. Expect to see more of this as authenticity leads the way. No one likes to feel sold to, hence the softer approach we get when our favourite influencer mentions something versus the brand themselves. Another perfectly shot photo of a model wearing the brand’s latest jeans, or someone who looks just like you larking about in them? I know which I prefer.
3. Love it live
Expect to see more of your favourite influencers and celebrities doing Facebook and Instagram lives while more will be joining TikTok, too. Last year, live viewings spiked by 50 to 70 per cent across the most popular platforms and this is going to rise in 2021. Lockdowns and tier changes aside, we love tuning in to a live chat to get the latest gossip and insights and by next Christmas, we’ll be hooked.
4. Word up
We’re used to scrolling through captions for ever and a day, but expect to be posting words as images on your Insta feed this year. A few brands and celebs have already started this trend, but expect to follow suit very soon.
5. I’ll take it!
Instagram’s shopping feature is pretty familiar to most of us already, but you can thank extended lockdowns for what we’re about to tell you… It’s going to become much bigger. That’s right, it will have never been easier to snap up that gorgeous jacket or pair of trainers than in 2021.
6. Haven’t got a favourite podcast yet? You will soon
OK, so this one’s not strictly social media, but hear me out…
Studies show that 55 per cent of us listen to podcasts that can be consumed on-the-go. With daily exercise one of the only certainties of last year, it’s no surprise that more and more of us were tuning in to them. Combined with a surge in people seeking solace, connection, education or just a good laugh, podcasts are our new favourite headphone candy and you can expect to hear a lot more coming out in 2021.
Bio – Clair Heaviside, co-founder of award-winning digital marketing agency Serotonin, feminist and all round good egg, has collated the top 6 social trends we will all be obsessed with in 2021.
Photo by William Fortunato on Pexels.com
