New research by Heritage Classic Car Insuranceuncovers the most popular classic cars on Instagram, revealing that the Porsche 911 is the most posted model.
Classic cars hold a special place in motor enthusiasts’ hearts, for their style, performance, nostalgia or pure design genius, but also because they create the opportunity to be part of a community built around acommon passion. Social platforms like Instagram offer classic car loversa space to share that passion, with trends such as #soloparkingshowcasing the timeless beauty of classic cars.
That’s why the experts at Heritage Classic Car Insurance have analyzedmillions of Instagram posts of over a hundred classic cars to identify which models are the most popular on the platform.
The Porsche 911 was crowned the most popular car on Instagram by sheer number of posts, and its enduring popularity has helped solidify its position at the top. Among the most popular cars are also the Volkswagen Beetle and Austin Mini, which rank second and third on Instagram in number of posts.
The top 10 most popular classic cars on Instagram:
- Porsche 911 – 4,771,228 posts
The Porsche 911 was considered a triumph in design and has become one of the most legendary classic cars of all time, so it’s no wonder it’s at the top of this list with almost 5 million posts dedicated to it. With its distinctive design, precision engineering and outstanding performance capabilities, the model has had an enduring appeal among car enthusiasts.
- Volkswagen Beetle – 456,510 posts
The Volkswagen Beetle, otherwise known as the “Bug,” is arguably one of the most recognizable classic cars in history. First introduced in thelate 1930s, after WWII it became a cultural icon with its distinctive rounded design and the fact that it was innovative but also affordable.
The car became a symbol of the wild and vibrant counterculture movement of the 60s and 70s after Austin Powers drove a decked-out version in The Spy Who Shagged Me. Nowadays, Instagram users post their customized or restored Bugs celebrating their unique character, a testament to its long-lasting appeal.
- Austin Mini – 254,391 posts
The Austin Mini was a leading example of innovation in design and engineering throughout its evolution, and was the first small car to feature front-wheel drive. Its popularity was partly based on its aesthetics and affordability, but also the fact that it became a fixture of popular culture throughout the swinging 1960s. Minis were owned by the Beatles, Mike Jagger, Peter Sellers, Steve McQueen, James Garner, Twiggy, and Enzo Ferrari, among others.
- MG MGB – 249,905 posts
The MGB was launched in September 1962 as the successor of the MGA and quickly became one of the most popular British sports cars of its era. With an engine that is simple and robust, monocoqueconstruction, and simple suspension – this car was designed to be mass-produced and sold all over the world in large numbers.
- Porsche 944 – 191,823 posts
The Porsche 944, first introduced in 1982 and sold until 1991, is considered to be one of the most underrated sports cars of its age. Smaller and less expensive than the flagship 911 model, the 944 was praised for its almost perfect weight distribution, impeccable styling, and overall driving experience.
Its unique and timeless design still looks fairly modern today, and given it was only produced for nine years, well-maintained original models are relatively rare.
- Jaguar E-Type – 157,499 posts
Upon its debut on 15 March 1961, the Jaguar E-Type immediately became an icon of automotive design. Completely unique from anything else on the market at the time, the E-Type is regarded as one of the most beautiful and highly regarded automobiles ever built, offering 150 mph top speed and 60 mph acceleration in less than 7 seconds! All of that was also at a relatively affordable price.
It has been featured in numerous films, including Casino Royale and, more recently, House of Gucci, making it an enduring symbol of 1960s style and sophistication.
- Porsche 912 – 116,694 posts
With its distinct design and performance characteristics, the Porsche 912 sets itself apart from other models in the Porsche lineup. While most Porsche models of the era, including the 911, featured a six-cylinder engine, the 912 was equipped with a four-cylinder engine. Porsche launched the 912 in 1965, a less powerful and cheaper version of the 911, to bridge the price gap between the 356 and the 911.
It was produced in relatively low numbers compared to other Porsche models, with just over 32,000 units produced over its four-year production run, making it seriously rare.
- Ford Sierra – 100,337 posts
First introduced in 1982 at the British International Motor Show in Birmingham, the Sierra was a replacement for its predecessor, the Ford Cortina. It quickly became a bestseller with its sleek aerodynamic shape and still continues to be popular for its distinctive 80s designs and the nostalgia it evokes for lovers of that motoring era.
- Ford Capri – 91,312 posts
Introduced in 1969, the Capri was intended as the European equivalent to the Ford Mustang. When production ended in 1986, nearly two million Capris had been sold, and it’s often seen as a symbol of the company’s success and innovation during the 70s and 80s. This classic car model is truly iconic.
- Porsche 928 – 88,690 posts
The Porsche 928 was originally designed as a replacement for the 911,with sports car power, style, and handling combined with luxury sedan refinement and equipment. Porsche positioned it as a flagship model, and to this day, it’s the only coupe that they ever built with a V8 engine in the front.
Amber Coakes, Head of Marketing and Communication at HeritageClassic Car Insurance comments:
“Classic cars have an inherent beauty and a story to tell: they represent a different time and era that we often romanticize. Instagram provides a perfect platform for classic car enthusiasts to celebrate these vehicles and to connect with others who share their passion.
The platform’s visual nature and the ability to connect people from around the world have helped to fuel the online growth of classic car culture, to keep the passion for these cars alive for generations to come.”
To see the full research visit: https://www.heritagecarinsurance.co.uk/blog/classic-cars-of-the-gram/
