Out of Home media and infrastructure company Clear Channel UK who released a new study focusing on ‘Gifting in the UK’. Based on a study of 1,000 respondents, it offers fascinating insights into the most generous cities in the UK, how much people spend on Christmas gifts, the most purchased gifts and the ways people shop for them and whose gift people put the most effort into.
Clear Channel’s report revealed that the most generous people live in Liverpool, with 60% of respondents claiming they enjoy giving gifts. Southampton is the second most generous city in the UK with 59%, closely followed by Nottingham, where 58% of people enjoy treating their nearest and dearest.
Londoners found themselves among the least generous, taking the 10th spot on the list with only 50% of people enjoying giving gifts. However, Manchester was the least generous city overall with only 41% of respondents embracing the gifting tradition.
The full list of the most generous cities in the UK can be found below:
- Liverpool – 60%
- Southampton – 59%
- Nottingham – 58%
- Leeds – 55%
- Bristol – 55%
- City of Edinburgh – 53%
- Brighton and Hove – 51%
- Leicester – 51%
- Newcastle upon Tyne – 50%
- Greater London – 50%
- Glasgow – 48%
- Birmingham – 48%
- Sheffield – 46%
- Cardiff – 45%
- Greater Manchester – 41%
Other key findings from the survey:
- Only 25% of people plan to do their Christmas shopping online, while 34% plan to shop on high-street. The majority of people (41%) prefer to use a mixture of online and in-store shopping.
- The most purchased gifts are clothing (35%), purchased toiletries & cosmetics (26%) and toys (27%)
- The most purchased gifts by women are clothing (43%), toiletries & cosmetics (35%) and toys (34%) while the most purchased gifts by men are clothing (28%), food & drink (21%) and toys (20%)
- Brits spend the most time and effort on their partners’ gifts.
- Brits plan to spend the same amount of money on Christmas gifts this year as last year.
- The majority of Brits plan to spend on average £101-£200 (23%) and £201-£400 (22%) on Christmas gifts.
