TikTok has become the best place to source beautiful wedding inspiration, from wedding dress fashion to food.
But what were the biggest TikTok wedding trends of 2023, and what can we expect to see in 2024?
Top 10 Wedding Trends of 2023:
| No. | Trend | Hashtag total |
| 1 | Intimate ceremonies | 495 million |
| 2 | Orange weddings | 349 million |
| 3 | Outdoor weddings | 349 million |
| 4 | Vintage wedding dresses | 202 million |
| 5 | Micro weddings | 192 million |
| 6 | Weekend weddings | 151 million |
| 7 | Wedding suits | 142 million |
| 8 | Pink weddings | 100 million |
| 9 | Statement aisles | 50 million |
| 10 | Green weddings | 45 million |
Intimate wedding ceremonies take the top spot with a huge 495 million hashtag views for terms like ‘small’ and ‘intimate’ weddings, and the term ‘Micro weddings’ receiving a further 192 million hashtag views. Despite reports of large weddings dominating wedding trends post-COVID-19, it seems couples are favouring more personalised, close-knit gatherings, emphasising quality over quantity. This could also be a direct impact of the rising cost of living and couples needing to cut costs on their big day.
Another big trend of 2023 is the unexpected rise of orange-themed weddings. With 349 million hashtag views dedicated to ‘burnt orange’ and ‘terracotta’ weddings, it’s clear that couples are moving away from traditional colour palettes, seeking more unique and bold choices when it comes to wedding accent colours, decor and bouquets.
Nature has always been the ultimate backdrop for love, further evidenced by the 349 million hashtag views for outdoor wedding venues. This desire for picturesque settings aligns with the growing appreciation of nature and the natural environment, particularly amongst Gen-Z and Millenials.
Another trend that shows no sign of slowing down is the increased demand for the timeless elegance of vintage wedding dresses. The 202 million views signify a return to classic styles, nostalgia and the desire for individuality through the resurgence of vintage fashion. This also nods to a shift in modern couples opting for more responsible and eco-friendly choices on their big day.
Whilst smaller weddings dominated 2023’s wedding trends, weekend-long wedding celebrations are still a prevailing trend, with couples wanting to prolong their big day over the course of a weekend, from pre-wedding dinners to post-wedding brunches in an attempt to create lasting memories and extended moments with loved ones.
When it comes to wedding fashion, wedding suits trumped all dress trends as the stylish alternative wedding day look. No surprise after the worldwide success of Barbiecore, pink was another popular colour for couples. From splashes of hot pink decor to muted pink dresses, this romantic and playful colour was a hit this year alongside millennial green.
One interesting trend that grew in popularity this year was statement aisles and creative aisle designs. Curved, statement staircases and extra-long aisles elevated ceremony entrances to a new level.
Top 10 Declining Wedding Trends of 2023:
| No. | Trend | Hashtag total |
| 1 | Midday ceremonies | 1k |
| 2 | Statement weddings | 16k |
| 3 | Bucketlist honeymoon | 18k |
| 4 | Afternoon ceremonies | 21k |
| 5 | Sustainable wedding flowers | 60k |
| 6 | Canapes | 219k |
| 7 | Statement flowers | 289k |
| 8 | Dramatic ceilings | 399k |
| 9 | Corsets | 746k |
| 10 | Over-the-top wedding cakes | 930k |
The biggest declining trend of 2023 is midday ceremonies, with just 1k hashtag views as couples gravitate towards all-day weddings, opting for a morning ceremony to make the most of the entire day. Afternoon ceremonies saw a similar decline in popularity, with 21k hashtag views.
In line with the shift towards smaller, more intimate weddings, just 16k hashtag views for statement weddings represent the subtle shift towards more understated celebrations as couples opt for meaningful details over grand gestures. The decline of statement wedding flowers, dramatic wedding venue ceilings and over-the-top wedding cakes further evidence this.
When it comes to wedding fashion, renaissance-core is clearly on the decline. Despite corsets being expected to be a big trend for 2023, wedding corsets received just 746k views, signalling a shift to more comfortable attire like modular and oversized dresses.
Traditional appetisers took a backseat in 2023, with wedding canapés receiving the fewest total hashtag views against alternative catering options like wedding food trucks and grazing tables as couples explore alternative, more interactive dining experiences.
2024 Wedding Trend Predictions:
Receiving over 19 million TikTok hashtag views, purple is an emerging colour trend for the year ahead, particularly as we move into Spring 2024 with vibrant, violent tones as opposed to more traditional, soft lilac options. We expect to see the adoption of more rainbow (9 million views) elements as couples look to inject a playful and adventurous element into their big day. Following the announcement of Pantone’s colour of the year, we may see peach (1 million views) themes join orange as the most popular accent colour of the new year.
Y2K trends made a huge fashion comeback in 2023, from low-rise jeans to trucker hats, and the same goes for weddings, with brides drawing inspiration from bygone eras to infuse nostalgia into their weddings. Whilst the 90s bridal aesthetic will continue to grow in popularity in 2023, we expect to see more 70s and 80s inspiration with more retro glamour and bohemian chic wedding and wedding guest style.
In 2024, we expect wedding accessories to take centre stage. Although finding the perfect wedding dress or outfit is a big part of the nuptials, with accents like wedding gloves, wedding bows and wedding sunglasses receiving a combined 19 million views, accessories are likely to play as big a part in deciding the perfect wedding outfit as the dress in 2024.
Toi-et-moi rings have risen in popularity towards the end of 2023, and we expect it will be one of the biggest engagement ring styles of 2024. Toi-et-moi translates to “you and me” and is one of the most historic ring-setting styles featuring two gemstones positioned side by side to symbolise the meeting of two lovers.
Predicting ceremony elements, one big trend we expect to surge in 2024 is more dry and sober weddings, with a combined 8 million views representing the shift in drinking culture. Couples are also redefining traditional ceremony elements, opting for welcome parties to set the tone for the big day and many opting to scrap classic aspects of the day like the cutting of the cake and the bouquet flower toss. We also expect to see a rise in registry weddings (2.5 million views) in line with the 2023 trend of smaller micro weddings.
