In the past five years, coffee shops have grown by an average of 4.4% annually in the U.S. and 3.2% in Canada, marking a steady increase across both countries. With such rapid growth, standing out on social media has become increasingly competitive. So, which cafés in the U.S. and Canada are the most “Instagrammable”?
To find out, global print-on-demand company Printful has analyzed Instagram hashtag volume for over 100 cafes across the US and Canada to determine which are the most ‘Instagrammable’. Arta Balode, Social Media Team Lead at Printful, also provided tips on how businesses can be more Instagram-worthy in a competitive market, whilst keeping to a budget.
With 300,452 Instagram posts, the most Instagrammable coffee shop in the US is Café Du Monde in New Orleans
With a hashtag volume of over 300,452, Cafe du Monde takes the top spot as the most Instagrammable cafe in the US. This iconic New Orleans coffee shop is famous for its photo-worthy beignets and chicory coffee, Café Du Monde has several cafés in the area that are proving very popular on social media. The classic atmosphere, combined with a vintage aesthetic, draws in both locals and tourists looking for a classic New Orleans experience to capture and share online.
In second place is Alfred Coffee, which boasts a hashtag volume of 38,591, reflecting Alfred Coffee’s popularity among L.A. locals and visitors. Known for its slogan “But first, coffee,” Alfred’s brings together an effortlessly cool vibe with vintage decor, neon signs, and minimalist design. Its multiple locations each feature a consistent aesthetic that visitors love to capture on Instagram.
Rounding off the top three is Onyx Coffee Lab in Arkansas, boasting 23,616 Instagram hashtags. With multiple coffee shops across the state, Onyx is capturing attention with its unique aesthetic, innovative roasting techniques, and high-end branding. Known for creative offerings like a coffee advent calendar and distinctive coffee flavors, Onyx Coffee Lab has become a social media favorite in Arkansas’s coffee scene.
| The most Instagrammable coffee shops in the US | |||
| Rank | Coffee Shop | Location | Number of Hashtags |
| 1 | Cafe Du Monde | New Orleans, LA | 300,452 |
| 2 | Alfred Coffee | Los Angeles, CA | 38,591 |
| 3 | Onyx Coffee Lab | Arkansas | 23,616 |
| 4 | Panther Coffee | Miami, FL | 21,876 |
| 5 | Maman | New York City, NY | 15,504 |
| 6 | Stumptown Coffee Roasters | Portland, OR | 14,800 |
| 7 | Morning Glass | Honolulu, Hawaii | 9,312 |
| 8 | Sambalatte | Las Vegas, NV | 9,116 |
| 9 | Olympia Coffee | Seattle, WA | 7,867 |
| 10 | The Last Bookstore Cafe | Los Angeles, CA | 7,484 |
The most Instagrammable coffee shop in Canada is Fika in Toronto, with 13,314 hashtags
The hashtag #FikaCafe has over 13,314 posts, making it one of Toronto’s most Instagrammable spots. Located in Kensington Market, Fika is a coffee shop and bakery with a cozy, Swedish-inspired interior featuring rustic decor, soft lighting, and a peaceful atmosphere. The book-lined walls and minimalist design provide an ideal backdrop for capturing intimate coffee moments on social media
In second place is Crew Collective & Café. With a hashtag volume of 4,286 for #CrewCollectiveCafe, this Montreal cafe is known for its stand-out architecture. Housed in a grand former bank building, Crew Collective & Cafe combines historic aesthetics with modern coworking. High ceilings, intricate marble details, and gold accents make it the perfect backdrop for an Instagram post.
Rounding off the top three is Cafe Pista, reaching a volume of over 2,533 posts, making this Montreal cafe a go-to spot for social media shots and great coffee. The cafe’s clean, minimalist design combines light wood accents, crisp white walls, and greenery for a fresh, inviting atmosphere. Large windows flood the space with natural light, creating an airy feel and connecting it to the neighborhood outside.
| The most Instagrammable coffee shops in Canada | |||
| Rank | Coffee Shop | Location | Number of Hashtags |
| 1 | Fika | Toronto, Canada | 13,314 |
| 2 | Crew Collective & Cafe | Montreal, Canada | 4,286 |
| 3 | Cafe Pista | Montreal, Canada | 2,533 |
| 4 | Alforno Bakery | Calgary, Canada | 2,352 |
| 5 | Analog Coffee | Calgary, Canada | 2,118 |
| 6 | Deville | Calgary, Canada | 1,945 |
| 7 | Calgary Heritage Roasting Co | Calgary, Canada | 1,390 |
| 8 | Pastel Rita | Montreal, Canada | 1,297 |
| 9 | Reunion Island | Toronto, Canada | 1,137 |
| 10 | Tommy Cafe | Montreal, Canada | 851 |
Arta Balode, Social Media Team Lead at Printful shares how small businesses can make their business “Instagrammable” on a budget: “Making your business more ‘Instagrammable’ is a smart way to attract customers. Start with an eye-catching mural or backdrop that encourages photos—this can be budget-friendly by using DIY options like wallpaper, photos, props, or a unique collage. Adding a sign with a memorable slogan or your logo can further inspire visitors to snap and share.
Incorporating plants can also elevate the space; potted or hanging greenery brings a fresh, inviting look, and faux plants are a no-maintenance option. Branded coffee cups and creatively presented food, like unique latte art, encourage photo-sharing. You might also consider creating branded merchandise, such as mugs, tote bags, or T-shirts, which customers can buy as souvenirs. Merch serves as both a revenue stream and a way to extend your brand’s visibility outside the shop.”
