A new study released by the UK’s leading Out of Home media and infrastructure company, Clear Channel UK, saving money is the most popular New Year’s resolution for 2025, with 42% of survey respondents citing it as their goal.
This is closely followed by exercising (40%) and eating more healthily (37%). Weight loss (28%) and traveling more (23%) round out the top 5 list.
Below is the list of top 10 most popular New Year’s resolutions for 2025:
- Save more money – 42%
- Exercise more – 40%
- Eating healthier – 37%
- Weight loss – 28%
- Travel more – 23%
- Emotional wellbeing – 22%
- Trying new things/being more adventurous – 16%
- Being more sustainable – 13%
- Cutting down on drinking – 11%
- Spending less money on eating out – 8%
The study also revealed generational disparities when it comes to New Year’s resolutions. A high number of 18-24-year-olds (60%) and 25-34-year-olds (54%) cited money saving as their key goal for 2025. As the ages climb, saving money becomes less common among resolution-makers, with only 44% of 35-44-year-olds, 40% of 45-54-year-olds, 32% of 55-64-year-olds and 26% of 65 and over seeking to adopt frugal living.
Gen Z and Millennials are more likely to focus on emotional well-being as a New Year’s resolution than older generations. Nearly one in three 25-34-year-olds (29%) and 18-24-year-olds (28%) chose emotional wellbeing as their focus for 2025. People aged 44 and over are 10% less likely to focus on emotional wellbeing.
The full report can be viewed here: https://www.clearchannel.co.uk/latest/refresh-your-brand-strategy-through-new-years-resolutions
