New data reveals a sharp rise in online interest in board games, jigsaw puzzles, and bingo across England.
New search analysis of board games, bingo and jigsaws and 4,979 related search terms by Foxholes Care Home have revealed that Oxford leads the nation, with a 69.7% increase in searches for traditional games often played with friends and family.
Kingston upon Hull is in second place, with a 48.13% increase in searches for traditional board games and related activities.
In third place came Stoke-on-Trent with 45.4% of searches.
| Top Growth in Searches for “board games”, “bingo”, and 4,979 related search terms | |||
| Location | September 2023-August 2024 | September 2024-August 2025 | % Change |
| Oxford | 24,740 | 42,000 | 69.7 |
| Kingston-upon-Hull | 63,240 | 93,680 | 48.1 |
| Stoke-on-Trent | 45,350 | 65,950 | 45.4 |
| Poole | 26,850 | 38,020 | 41.6 |
| Chichester | 20,350 | 27,780 | 36.5 |
While some cities show impressive growth, others have seen searches for board games, jigsaws, and bingo decline over the same period.
Milton Keynes experienced a 44.2% decline, followed by Blackpool experienced a 41.6% decline in searches.
Cambridge has seen the lowest interest, with searches for board games, bingo, and jigsaws falling by 55.1%.
| Lowest Growth in Searches for “board games”, “bingo”, and 4,979 related search terms | |||
| Location | September 2023-August 2024 | September 2024-August 2025 | % Change |
| Milton Keynes | 51,820 | 28,890 | -44.2 |
| Blackpool | 56,520 | 30,450 | -46.1 |
| Cambridge | 26,360 | 11,830 | -55.1 |
Neil Gandecha of Foxholes Care Home explains, “Board game nights can be a fantastic way to bring generations together, but inclusivity is key. They also provide a great opportunity for family members across the generations to get together.
How to Make Your Board Game Night Inclusive
1.Choose Games Everyone Can Play – Pick games with simple rules, clear instructions, and adaptable difficulty levels so all ages and abilities can join in.
2.Mix Competitive and Cooperative Options – Include cooperative games to encourage teamwork, as well as friendly competitive games, so no one feels left out.
3.Adapt for Accessibility – Make sure seating is comfortable, game pieces are easy to handle, and instructions are legible for all players.
4.Encourage Participation and Sharing – Invite everyone to explain strategies, share tips, or help others understand the rules to build engagement and confidence.
5.Create a Relaxed, Welcoming Atmosphere – Allow breaks, provide snacks, and keep the environment fun and stress-free to ensure everyone feels included and valued.
Neil Gandecha of Foxholes Care Home concludes, “It’s clear that these classic activities are more than just entertainment. Inspired by shows likeThe Traitors, families and friends are rediscovering the joy of screen-free play, while also reaping the mental and social benefits. From fostering multi-generational connection to boosting cognitive skills and reducing stress, board game nights offer a simple yet powerful way to bring people together. By creating inclusive, engaging, and relaxed environments, everyone can enjoy the fun, proving that sometimes the oldest games have the biggest impact.”
