London Fashion Week is back, bringing bold looks, new trends and plenty of street-style moments to the capital. But this season, one unexpected drop is turning heads: the Grimace Beanie.
Five of London’s most fashion-forward faces, Jordan Hames, Jenny Walser, Kyle De’Volle, Charli Fisher and Pheonix Brown, have been spotted stepping out at some of the city’s hottest shows and events landing this charity beanie an unexpected place among London’s fashion crowd. Whether watching a show or, posing for the cameras, they’ve been turning heads by proudly sporting the Grimace Beanie as part of their fashion week look.
The Grimace Beanie has been seen outside top designers shows including Harris Reed, Natasha Zinko, and Mithridate. From show entrances to street-style moments, this fashion forward cahoot is proving that accessories don’t have to come straight from the runway to make an impact.
The accessory was first seen on model and DJ Jordan Hames making his way to Fashion Week events at 180 The Strand. His usual high fashion fit beautifully elevated by the charming Grimace Beanie.
Jenny Walser turned heads as she made her way to the Mithridate show. Her sensational look was complemented by the addition of the show-stopping Grimace Beanie. The fit captured the attention of street style photographers, who flocked to snap a picture before she headed inside to join the FROW.
All eyes were on Charli Fisher outside the Art of belonging show. Her sensational look, finished perfectly by her choice of accessory – the stylish Grimace Beanie.
The beanie landed the ultimate style seal of approval by UK fashion tastemaker Kyle De’Volle, who was spotted as he arrived at Dover Street Market for the BFC Jewellery Showcase in the Grimace Beanie. Known for turning heads wherever they go, Kyle’s look hit different this time, thanks to a serious pop of colour courtesy of the royal purple Grimace Beanie.
As the evening rolled in, the stunning Pheonix Brown turned heads before the H&M&YOU&I event, wearing a seriously cool fashion-forward look, topped off with none other than the Grimace Beanie. Effortlessly transitioning the season’s most in-demand accessory from day to night.
While the beanie might be an unexpected addition to a fashion week wardrobe, it comes with a purpose that goes beyond street style. McDonald’s UK has released the reversible beanie to celebrate the launch of McHappy Day®, a brand-new fundraising day taking place across the UK with the aim of raising £1.5m for Ronald McDonald House UK.
Taking place on Saturday 26th September, £1 from every qualifying* main meal will be donated directly from McDonald’s to the charity, helping support its unwavering work for families with seriously ill children across the UK.
Ronald McDonald House UK offers vital support for families with children in hospital by providing them free accommodation, within walking distance of their ward. The 14 Ronald McDonald Houses across the UK give families access to community and a place that they can call home, helping to alleviate the practical and financial pressures that come with hospital stays. This means that with every purchase of a Grimace Beanie, customers can help make a real difference to families when they need it most.
The Grimace Beanie is available now and can be purchased for £5 at the Kiosks in participating McDonald’s restaurants or via the McDonald’s App, with all proceeds being donated to Ronald McDonald House UK whilst stock lasts.
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