Everyone knows that there’s a bitter rivalry between Apple and Microsoft, but did you know that Google is another competing force that’s trying to match Apple in many respects? These two tech giants have many similar products and loyal fan followings.
Similar Devices
Apple has been a powerful tech company for years, but it gained major notoriety after creating the iPhone. This device completely revolutionized the smartphone industry, and it’s also responsible for the modern smartphone market. Not only that, but Apple also designed the iPad, which put tablets into the hands of consumers.
After acquiring Android, Google fired back with many similar devices. Unlike Apple’s iconic mobile devices, Google allowed manufacturers to openly use the Android OS to build smartphones and tablets. While no Android tablet or smartphone has the following of the iPhone and iPad, the Android OS is more popular than iOS.
TV Streaming
Both of these companies have created streaming hardware. Apple developed Apple TV, which has been around for years. This small device allows you to stream from iOS devices and Apple computers so that you can easily watch movies from your TV. While it took longer to develop, Google developed the Chromecast device to battle Apple TV.
Chromecast is the size of a USB flash drive, it works with most computers and streaming is easier because it can use several apps and the Chrome browser. Not only that, but it costs 66 percent less.
App Marketplace
Apple is known for its app marketplace. The App Store currently hosts the largest number of apps. Not only that, but people spend almost $100 on apps if they are using an Apple device. Android has a slightly smaller, but very similar, selection of apps with the Google Play Store. Even though Android is the more popular system, most users only spend $50 on apps if they are using an Android device.
This is usually due to the price of the device. Apple devices are expensive, which means that people with more disposable income purchase them. While Android devices certainly aren’t cheap, they’re much cheaper than iPhones and iPads. This leads to frugal customers who don’t want to waste money.
Source: GreatBusinessSchools.org
