Being a business owner is always a challenging activity. When I was working as an employee I used to think that those years could serve me as a “school” for my entrepreneurial move, yeah, right! Over the last 5 years I’ve seen you get the skills and taste to be a successful business owner, only if you start your own business, and one of the skills that you have to acquire and master to be successful is creativity, the more creative you are to market and promote your business, the better your business will do.
But how to get or exercise your creativity these days? How to actually increase it and hone it to the top level? This is exactly what I’ll be talking about here, so I invite you to stay with me and learn what it really takes to be creative.
Understanding the nature and beginning of creativity
First of all let’s understand one thing: creativity is a quality of the being, not of the doing or the having. In simple terms, we say we are creative, we don’t say that we do creative or have creative, at least not when speaking about this wonderful skill. Creativity is part of our nature, it is something that we are, therefore, it’s not something we develop or acquire, but simply something that we let flow and show up, because it is already within us.
It is true that we can get more creative, but this is simply because we understand more our creative nature and let it flow in more sophisticated and elegant ways than we previously did, and I want you to think about this for a second, this is precisely how you feel when you become better at something, it is not like if you installed a better piece of hardware to you, but like if you simply were more accepting of the day-to-day inspiration and more skilled to use it in favor of your productivity.
How to become more creative then?
Making the SwitchNow that you know the true origin of creativity, it is important to understand how to make it appear to make use of it and let it flow. The trick is in accepting all the incoming information, think of it in terms of our own business, and come up with an idea that combines those two things together (the incoming information and your business).
Reality is that you could be producing hundreds or thousands of new ideas for your business in a single hour of watching TV or reading a book, because all that incoming information will be transformed into something for your business, however, not all these ideas will serve your purposes well, so you’ll have to learn to discard those ideas that are not possible in terms of your current reality. For instance, you could see a commercial where a business is promoted using a movie, but if you don’t have the means right now to get in the Avengers 2 sequel, this idea should not be pursued long time. However, you could come with the idea of a video or something to show up on your Facebook page.
Syma S107GBelieve it or not, I actually use a piece of technology to expand my creativity when I’m at my office. I use a little gadget that I actually enjoy a lot. It is one of the best RC helicopters for beginners, and it allows me to exercise my acceptance of the incoming data in a very fun way as well. At the same time, having fun with a little remote control helicopter allows me to relax myself and focus on the present, which is very important for letting your creativity flow.
Why does my creativity seem to go away?
I just mentioned that having the ability to focus on the present is crucial for creativity. Think about it and you’ll see that this is the main cause of you not being able to be creative, you’re always anxious because you’re thinking in the future, things that may or may not occur; or you may be mad and depressed because you’re thinking in the past. Each one of these conditions will produce stress, thus, you’re anxious, mad, or depressed, and stressed as well. Not a good combination for your creative being to show up.
As I was describing, with my little toy, I actually exercise being in the present moment a lot, at least while I’m flying, because one small distraction and my gadget could crash and damage my computer and other things on my desk. Usually, within the first 3 or 5 minutes of flying it (you get 6 or 7 flight time in total) my mind is clear, focusing on the present, and ready for a good idea to come up, and more than often, I’m able to relate whatever is happening with something I need to my business.
What are your secrets to become creative? – Share those with us!
This method has been working for me for the last 2 years, now I pretty much can relax and focus on the present without having to use any tool, because my mind is becoming so used to the process that it now does it automatically.
Tell us, what are your methods to unleash the creative being inside you? Do you have any thoughts or questions about my method? I think it is pretty fun actually, and by the way, you should give it a try.
About the author
Jose LozanoThis article was provided by Jose Lozano at RCHobbiesonAir, a passionate entrepreneur, who found that creativity is a very important aspect of building a successful business. He now enjoys having fun with different things to let his creative being show up and help him to build his success.
