Garnering a high rank in Google searches has become one of the main goals of businesses today in terms of marketing. That is because eighty percent of the global citizenry uses Google for their online searches. With that, the competition in Google Rankings has become fiercer every year. SEO companies in the Philippines have also improved their tools and technology to keep up with the competition.
Among today’s online shopping websites, Zalora and Lazada are making waves. These companies started in humble beginnings and carved their way to popularity by using SEO. Today, if you search Google for keywords about online shopping, Zalora and Lazada will always come first on the list of searches. Now, that kind of visibility is what other businesses are aiming. If you or your business is aiming for that as well, it is high time for you to start doing SEO.
For beginners, Search Engine Optimization (SEO) is a process done by people or companies to make a specific individual, group, or brand visible and searchable online for marketing purposes. SEO uses many tools as well to be able to execute all their processes and techniques efficiently.
According to SEO companies in the Philippines, SEO tools are the lifeblood of improving not just Google Rankings but online visibility as a whole. Somehow, since Google is the most widely used search engine in the world, the SEO tools that you should use must prioritize their efficiency on acing Google Rankings.
For industry experts, here are the most popular advanced SEO tools that are commonly used nowadays to improve a business’ Google Ranking:
1. SEOmoz Pro from MOZ. Being the most recognized name in the SEO world today, SEOmoz Pro is an all-in-one SEO tracking and research toolset. This toolset features many useful tools. One important tool is called Open Site Explorer, which provides a great way to find backlinks. SEOmoz Pro recently release a tool called Fresh Web Explorer, which scans the web with brand mentions. Once the given brand name is mentioned, this tool right away sends a notification containing the link of the feed that the mention is posted. Aside from these two tools, SEOmoz Pro includes rankings trackers, social media analyzers, backlinks checkers, crawl error testers, keyword analyzers, and many more tools. All of these will be yours after you sign their premium offer.
2. Majestic 12’s Majestic SEO. This toolkit is popular for specializing in backlink checking and site explorations. Their pricing plans are level based on platinum, gold, and silver pricing packages. With these premium packages and accounts will be able to give users complete access to reports on citation flow, anchor texts, keywords, and backlink histories. Majestic SEO prides itself with a Webmaster Tool that can be linked to Google’s Webmaster Tool as well.
3. Raven Tools. This SEO tool is also popular to many users around the world. It is popular because of its feature that allows users to draw data from multiple sources such as Google Webmaster Tools, Google Adwords, Majestic SEO, SEOmoz, and Google Analytics. All of those just to provide a comprehensive SEO report. All of Raven Tools’ more than 30 tools can assist its users with almost any aspect of search engine optimization. Some valuable features are content management, campaign management, competitor analysis, SEO research, link building, social media monitoring, metrics, and backlink reporting. This toolset is also available at a very reasonable price.
4. Advanced Web Ranking (AWR). From its name itself, this SEO software basically ranks a website for a specific keyword on a chosen search engine. This is very sophisticated because of how much data it analyzes and reports. At the same way also, the value of the information this ranking software provides is very significant since it can actually display the rank of a website against its competitors in let’s say, Google.
5. SEMRush. Our last advanced SEO tool is this software package that allows paid search advertising. SEMRush prides itself from its capability of extracting a massive amount of raw data from Bing and Google that can be used to know the exact ranking of competitors in a given keyword. Given this, it is not difficult to determine how successful a particular keyword is for a certain domain. This can also identify the value of organic traffic to particular landing pages. How cool is that? Much like a fortune teller of the SEO world.
Well, those are the advanced SEO tools for industry experts. Given all the features and tricks those SEO toolsets can equip industry experts, it cannot be denied that improving your business Google Rankings is very attainable.
If there are tools for industry experts, there are also tools for small business owners who would want to manage their own SEO efforts to make their businesses excel at Google Rankings. These SEO tools are very affordable, accessible, and user-friendly. These SEO tools exist to make lives of small businessmen easier.
1. Google. Everybody knows that Google provides many toolsets for SEO. In fact, these tools are every SEO literate small business owner’s best friend. Many owe their Google Rankings to Google AdWords, Google Search Console, Google Analytics, and Google Trends. Google AdWords searches the right keywords for you. Google Search Console is your data mining pal who has access to a library of helpful resources. Google Analytics is your spy. It tracks the traffic a certain keyword brings to your website. Google Trends, from its name itself, gets the trendiest items online.
2. RankSense is the ultimate SEO secretary. It allows you to run your business freely and easily by doing all the legwork for you. RankSense is equipped with an automatic issue detection system that sends real-time recommendations on fixes and improvements on the website’s SEO. To top all that, RankSense provides a 24/7 monitoring system that allows the feature above of auto issue detection. Optimization of pages every day is also done automatically by RankSense. What else will you worry about if you have RankSense with you? None, right?
3. Screaming Frog SEO Spider Tool. As what the name suggests, this tool crawls the whole website to audit SEO related items attached to the website. It aims to make a website more SEO-friendly by checking for broken links, duplicate content and URL, server errors and more. Other than that, SEO Spider Tool can also analyze and judge meta descriptions and page titles. This tool also allows generation of reports to be used in improving the website’s SEO-friendliness. Paid trials allow unlimited crawls but unpaid ones only allow a maximum of 500 URLs.
4. Quick Sprout. Quick Sprout is the best SEO artificial intelligence consultant in the industry. If you own a small business and you want to handle all your SEO efforts without the help of another costly SEO consultant, you will love Quick Sprout. This software package smartly acts and guide you on your SEO efforts. It provides DIY solutions to items that need improvements across different properties online. Quick Sprout’s analysis considers many factors including site speed, keywords, backlinks, and more. It will not only serve as your SEO consultant, but your SEO manager as well by automatically setting goals and benchmarks that will help in applying all the improvements for your SEO.
5. Ubersuggest. This SEO tool is best paired with another tool since it only focuses on providing endless keyword ideas once given a single keyword. Since SEO’s basic foundation is all about keywords, this tool is going to greatly help your SEO efforts. Once you have your unique and efficient keywords, use the rest of your tools for your actual keyword use.
Small businesses today, the same with all the other business, should already have an online presence. That is probably why many small business owners today study Search Engine Optimization. They are more hands on to their SEO efforts by doing those themselves and not hiring an SEO company here in the Philippines. That makes sense because small businesses cannot afford to hire industry experts for the SEO efforts. This is also a good opportunity for business owners to use their skills and intelligence in the vast and competitive SEO industry.
Having visibility in the Google Rankings does not only equates to the popularity of the company or the brand because online popularity translates to many important things. One is profit. If a company or a brand name is popular, there will have many customers. Two is trust. People always trust those brands that are known to many. Three is the authority over online entities. Being famous online will the brand a certain power over countless people. These three items are just some things that visibility in Google Rankings can provide a brand or company. That is why all efforts are spent in order to have that online spotlight.
If you are dedicated to making your business or brand stand out in the online market, SEO is the answer. If you are still not doing SEO, perhaps it is time for you to start. It is never too late to start SEO. The online market is infinite. Start now!
Author Bio: Jennevie Corre is a Sr. Content Writer and Researcher at Optimind Technology Solutions, a web design and a SEO company in the Philippines.
