A well-designed kitchen is an instant hit on Instagram. Let’s have a look through the 5 kitchen trends that earn the most likes on instagram. With almost 665,000 posts tagged to the hashtag #KitchensOfInstagram and 14,800 searches for “kitchen design ideas” in the UK every year, it’s fair to say that beautifully designed kitchens are at hing people are certainly interested in looking at in their down time.
To give us some hints and tips for designing their own “Insta-worthy” kitchens, Dulux analysed the most-liked kitchens of Instagram* to work out what it is about these kitchens that makes them so popular, as well as pulling together a round-up of the top ten kitchens on the photo-sharing app.
What are the 5 kitchen trends that earn the most likes on instagram?
In 25 of the top 27 posts analysed, the images contained a Shaker style kitchen cupboard or system. While this style of kitchen cupboard is one of the most traditional there is, the term “shaker style kitchen” is still searched in the UK more than 5,000 times per year, with “country style kitchen” following closely with 2,400 searches per year. Year on year we can see that “Shaker kitchen” is only growing in popularity too, with 317 searches in the month of October alone, up from 249 the same time last year.
Another of the top trends featured was plain white cupboards and shelves, which appeared in 19 of the top 27 images. White kitchens are a classic and timeless choice, and searches for the term “white kitchen” in the UK sit at just under 10,000 per year. In October 2020 alone, the UK has searched for “white kitchen cupboards” 276 times, up 48% from same time in 2019, and up 67% from October 2018.
White painted walls also appeared in 17 of the images, and searches to do with white paint almost hit 2,000 a year on average; more evidence that Brits are a fan of a classic white wall.
The most divisive trend that appeared in the analysis, was the addition of a kitchen island. While many adults living in the UK will only dream of having the space to include an island in their kitchens, an island featured in 14 of the top 27 images, often covered with fresh or dried flowers or plants among other accessories left out on show. Searches for kitchen islands in the UK last month were up 34% compared to October of last year, but up 152% on the same search four years ago in 2016. This trend is definitely on the rise!
For more information on the rest of the top trends, and tips on how to incorporate them into your own kitchen, see the Kitchens of Instagram research on site now.
