World Chocolate Day will take place on the 7th of July and search terms* for ‘chocolate traybake’ (+120%) and ‘chocolate cookie recipes’ (+80%) have seen a significant increase over the past seven days. But which UK cities have the sweetest tooth?
Wren Kitchens has conducted research* to reveal the nations biggest chocolate lovers as well as revealing the treats that the UK love the most.
The nation’s biggest chocolate lovers
| City | The % of residents that voted chocolate as their favourite treat |
| Manchester | 45% |
| Liverpool | 44% |
| Belfast | 42% |
| Newcastle | 40% |
| Southampton | 37% |
| Leeds | 36% |
| Glasgow | 35% |
| Sheffield | 35% |
| London | 35% |
| Bristol | 35% |
Manchester won first place when it came to loving chocolate the most, closely followed by Liverpool in second place and Belfast in third. But it isn’t just these three cities that adore chocolate! Wren Kitchen’s research also revealed that chocolate is the nation’s favourite indulgent treat…
| Treat (sweet or savoury!) | The % of Brits who favour the snack the most |
| Chocolate | 61% |
| Crisps | 49% |
| Ice cream | 43% |
| Cake | 39% |
| Biscuits | 36% |
| Sweets | 36% |
| Cheesecake | 29% |
| Cookies | 25% |
| Donuts | 24% |
| Brownies | 23% |
Sweet treats dominated the UK’s top ten treat favourites. But, when it came to the battle of sweet vs savoury, Wren Kitchens research found that when faced with the decision over sweet or savoury, only three cities claimed to prefer savoury. These cities were, Bristol, Cardiff, and Nottingham.
In contrast, Edinburgh was revealed as the city with the sweetest tooth as almost two thirds (63%) admitted to indulging in sweet treats a few times a week, at a minimum! Closely followed was Belfast (62%) and Glasgow (54%). Newcastle and Manchester also make it into the top five, both with over 50% of their residents claiming to love all things sugary.
To read more about the nations sweet habits visit: https://www.wrenkitchens.com/blog/the-uks-favourite-sweet-treats-world-chocolate-day
