After a prolonged era dominated by the clean girl aesthetic, the ‘Mob Wife’ trend is taking over our social media feeds (and our makeup bags) for 2024. With over 500 million views and counting on TikTok, it’s set to redefine beauty standards and bring back bold makeup in a big way.
Makeup and skincare expert, Nicola Moulton at Beauty Pie explains:
“Drawing inspiration from the iconic aesthetic showcased in timeless movies and TV shows such as “The Sopranos” and “Goodfellas”, the Mob Wife aesthetic is all about embracing audacious, messy glamour. Think silver smoky eyes that command attention, vampish lips that leave a lasting impression, and hair that’s larger-than-life but slightly off-kilter.”
“It is a celebration of unapologetic brazenness, a departure from the demure looks that have dominated recent beauty trends. It’s a bold statement that refuses to conform, encouraging individuals to embrace their inner power and confidence. As a result, TikTok has become the epicentre of this movement, with users eagerly sharing their interpretations and tutorials, fuelling the trend’s meteoric rise.” Continued Nicola.
When it comes to how the 2024 trend differs to the original ‘mob wives’, Nicola comments: “The larger-than-life mob wives were often bankrolled by their husbands, and had ample time to spend at the beauty salon. Now, the tutorials embrace a much faster, easier way to look super-groomed, and the end result is to please yourself, not your husband.”
Whatever the motivation, embracing the Mob Wife trend means stepping into a world of bold choices. Whether it’s the daring makeup, voluminous hair, or the floor length vintage fur coat and leopard print leggings, this trend encourages individuals to express themselves without reservation. It’s a resurgence of glamour and boldness, proving that in 2024, beauty is anything but shy and retiring.
How To Create the Mob Wife Trend
If you’re keen to channel your inner mob wife, Beauty Pie‘s skincare and makeup expert, Nicola Moulton has created a step-by-step guide on how to create the glamorous trend.
- As this look requires more heavy duty makeup, the most important part is skincare prep. Make sure your skin is cleansed thoroughly before applying hydrating moisturiser that will plump your skin and prepare it for the makeup that will follow. We recommend:Japanfusion Pure Transforming Cleanser & Japanfusion Power Elixir Moisturiser.
- Before applying foundation, make sure to apply a primer that will hold everything in place. But the key ingredient to nailing this look is a full-coverage foundation. Don’t be scared, this doesn’t mean it has to look ‘heavy’ or ‘cakey.’ If you have prepped and primed your skin well-enough, then your natural skin will still shine through. Tap this into the skin using a beauty blender to ensure the most full coverage finish and follow with a concealer to cover up blemishes and any dark circles.
- Next up – dark and shimmery eyes. It’s an iconic look for any heroine in a mob movie. Whether you want a dark smokey brown or full impact black shadow, always remember that for this look – more is more! Sweep a dark colour of your choice (depending on what complements your natural eye colour the most) all over the eyelid. Then, using your finger, take a shimmery, hyper-pigmented shadow and glide that over the centre of the lips to make them pop. A true mob wife would opt for cooler, silver shimmer, but if you feel safer with golds you can definitely make this work.
- Eyeliner! Kohl is best for this kind of look and the most important part is that you do not a perfectly straight line and a feline flick (result). Drag a black or dark brown kohl through the lash line (both top and bottom lash lines), then use a dense eyeshadow brow to smudge it out slightly. This will give you the perfectly-imperfect full glam look we are aiming for. This is supposed to be dramatic, so keep smudging until you get the desired finish. And finish off with multiple coats of mascara, of course.
- Contouring comes next and this is essential to carve out your cheekbones and really channel your inner Mob Wife. Killer cheekbones means nobody will ever mess with you and your family. Using a powdered bronzer, keep blending using a sculpting brush along your cheekbones and down either side of your nose for a super snatched finish. Use Beauty Pie’s Pro Angled Contour Cheek Brush & Awesome Bronze (a suitable shade for your skin tone).
- Now it’s time to set. Matte is the essential finish for a Mob Wife, so a translucent powder like Beauty Pie’s One-Powder Wonder will work wonders to keep everything where it should be.
- The finishing touch here has to be a bold brown/neutral lip. Grab a brown lip liner to perfectly outline your pout, then dab a matte beige or light pink lipstick into the centre before using your finger to blend it out a little. Prep with lip balm to make sure the liner applies seamlessly.
