“His music combines energetic beats with personal, introspective lyrics, resulting in a rich tapestry of sound peppered with a penetrating, vulnerable vocal palette.”- Wonderland Magazine
For some people, music isn’t a career choice: it’s a way to experience the world, to find your place and communicate with the rest of mankind. For Gregory Hoepffner, writing and producing music is as vital as water and air. His G.H. Francis project bloomed from a life journey of releasing records and touring all over the world, with multifaceted projects like Almeeva, Sure, Ghoster, Kid North, Time To Burn, Kabbel, and performing with Bernard Szajner, the laser-harp inventor.
Fully pop, urgent, G.H. Francis relies on the vitality and shape-shifting ability of an artist who intentionally places light and catchy music on top of deeply personal thoughts, somewhere between catharsis and autobiography. “Why Does Anyone?” is a collection of synthetic pop songs, showcasing a robust production that never overpowers the emotional content, where the hedonism and frivolity call out for a celebration of our fragile existence.
“Without You” is an upbeat indie-rock gem with a haunting hook, interlacing vocals and synthesizer layers. “A lust for life that follows the mourning of a loved one” as G.H. Francis explains. The guitar driven mid-tempo of “The Only Queer In The Van” evokes a difficult coming-out while touring in a rock band. It’s a lavishly arranged and surprising pop song. The nearly goth and R’nB “Belong” featuring Pencey Sloe, is an elegiac slow jam that evokes the social and physical separation imposed by ambitions and dreams. The Japanese-influenced harmonies of “The Resolution” morph into timeless New Wave and funeral Cloud-Pop. “This melody came in a dream”, the musician explains, and it’s meticulously translated in this suspended, enveloping and melancholic state. This new record successfully revives the spontaneity of meaningful pop music, both accessible and profound. And eventually essential.
New EP “Why Does Anyone?” is out now
For more information visit: http://www.g-h-francis.com