Valentine’s Day: Men want more quality time with their partner than women do

Valentine’s Day is already on the horizon and from acts of kindness to words of affirmation, there are numerous ways to show someone how much you care about them. With over 409,000 searches made for ‘love languages’ in America last month, it’s clearly a hot topic of conversation.

With this in mind, fine jewelry brand Shane Co. surveyed 3,000 Americans to reveal which love languages resonate with them the most when receiving and giving love and shed light on the best ways to connect with a partner.

Revealed: America’s top love languages 

Quality time is the top love language among Americans, with over a quarter (27%) claiming this is the main way they want to receive affection. Quality time is also more important to men (28% say this is their love language compared to 26% of women) and most important to Iowa residents with 53% saying they like to spend time with their significant other, the highest of all states. 

Physical touch is the second-most important love language to Americans, with 24% saying physical intimacy is crucial in a relationship. Being physically close to a partner is seemingly more important to those aged 65 and over as 31% of boomers say physical touch is their main love language compared to 21% of Gen Z.

Further insights from the full study:

• Acts of service are the most common way people like to show their love, with 25% of Americans saying this is their main way to show affection to a partner. This compares to gifts which is the least common love language for people to display with just 6% of respondents saying they like to do this.
• Spending a quiet evening at home is the preferred way to connect with a partner, with 42% of people saying this is their favorite way to spend time with their significant other.
• Traditional dating norms still hold sway in America, with over a third (36%) of respondents believing that men should pay for dates.