Heroes on the Page: Why Children’s Publishers Are Doubling Down on Licensed Brands
If you have stepped into a children’s bookstore recently, you may have noticed that familiar screen icons are taking over the display tables. Major book […]
Brands
Typo Domains Target the Internet’s Top 20 Brands Over 25,000 Times
Digital squatting has reached unprecedented levels, with cybercriminals registering thousands of lookalike domains designed to impersonate the world’s most recognizable brands. New research by Decodo analyzed domain […]
PR Without a PR Agency: How Brands Get Featured Online in 2026
For a long time, PR felt like something only big brands could afford.Monthly retainers, glossy press lists, and agencies acting as gatekeepers to coverage. But […]
How and why brands must unlock authenticity
Comments have been provided by Louisa Sorensen, senior strategist at Cowshed Social – branded content video agency. Brands have been using social media to build […]
Search Data Reveals UK’s Favourite Homeware Brands
H&M is the UK’S most searched brand for homeware in general (3,600 search vol). Next and Ikea top the rankings for every piece of homeware. Head to Next for the UK’s most popular cushions (27,100) followed […]
How Can Solopreneurs Take Their Businesses To The Next Stage?
This is a strange time for everyone, admittedly, but let’s think about how it affects solopreneurs in particular. On one hand, lockdown procedures aren’t so […]
Subliminal Messages In Advertising (with Infographic)
Various colors, shapes or words make small but powerful associations between a brand and an intended meaning. Brands like Amazon or FedEx have mastered this […]
Personalisation and its role in retail
In order to encourage footfall and, by extension sales, retail stores are having to work twice as hard to stand out. This is particularly true […]
Social Media Provides Modern Businesses With A Marketing Edge
Businesses today are able to reach more customers than ever before. The internet has made anything possible and modern companies need to take advantage of […]
6 tips for blogger outreach
If you’ve ever sent a carefully crafted outreach email and heard absolutely nothing back, you’re not alone. Blogger outreach is one of those things that […]
Tuesday’s Tech Take: The Power of Mobile Friendly
In the picture above, there’s seemingly no difference between the displays on the two phones. Ah, but I wouldn’t be writing this if that were the […]
Tuesday’s Tech Take: 1/10
While talking about what to expect this year is still fresh, I’ve dedicated this post to just that. And what it a doubt, Pinterest is the talk […]