The UK’s favourite Christmas chocolates have been crowned just in time for the festive season. Celebrations were successful in being named the nation’s most beloved selection box, as top brands competed for the title.
Celebrations, made by Mars Inc., contain popular chocolate miniatures including Milky Way and Maltesers. These tubs were number one for Brits even with the inclusion of the divisive Bounty bar, which was pulled from its tins in previous years.
A survey by MyVoucherCodes found that 21% of consumers voted Celebrations as their favourite Christmas selection box, with Quality Street coming a close second.[1] Despite being sold since 1936 – over 60 years longer than Celebrations – it narrowly missed out on the top spot, as one-fifth of shoppers chose it as their most loved choc.
Mars Inc. recently came under fire for ‘shrinkflation’, when it was revealed that their Galaxy chocolate bar would become 10g smaller, despite the price of the bar rising.[2] However, the discount deals website’s research reveals that shoppers have not been deterred from the brand.
Cadbury’s Heroes and Roses took third and fourth place with 20% and 15% of the votes, respectively.
Interestingly, a small number of respondents picked other non-traditional options as their favourite, including the likes of Swiss chocolate Lindt, as well as Thorntons and Hotel Chocolat.
When it came to the battle of the sexes, men maybe aren’t from Mars after all, as they chose Quality Street as their favourite, while women preferred Celebrations. Out of the top four contenders, older generations also favoured Quality Street above the other popular confections.
Generation X, baby boomers and the silent generation all voted the Nestle-produced chocolate as their favourite Christmas selection box. The eldest generation by far enjoyed this treat the most, perhaps due to it being the longest-running of the four. Meanwhile, Gen Z and millennials both voted Celebrations as their favourite tub, with Heroes coming in second.
Sarah-Jane Outten, savings expert from MyVoucherCodes, said: “Whatever your chocolate preferences are, if you’re looking to stock up on sweet treats for the family, or are just doing your usual pre-Christmas food shop, don’t forget to look for money-saving deals online. Always check for vouchers or discount codes for your favourite retailers, so that you can sort your Christmas shopping for less this year.”
Shoppers saved an average of £7 on sweets and chocolate on the discount site last year.[3] Visit MyVoucherCodes to find more ways to save while shopping online.
Sources
[1] Data within this report was collected through a survey of 2,000 UK adults via YouGov. The survey ran on 6 October 2023 and respondents were selected at random. All information was taken directly from the results of this survey unless otherwise stated.
[2] BBC News article, published 26 September.
[3] All savings data was sourced from MyVoucherCodes transactions between October 2022 and September 2023.
